Social Media

No Female Keynotes at CES but Alexa's Voice was Heard Above All Others

No Female Keynotes at CES but Alexa's Voice was Heard Above All Others

The tech that's most likely to survive post-CES hype is voice but brands should rethink their gendered approach.

What Facebook's news feed changes mean for brands and publishers

What Facebook's news feed changes mean for brands and publishers

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Facebook's decision to reprioritise its news feed to favour "social interactions" over other forms of content may please its users but will be challenging for brands.

Five things for pharma marketers to know: Friday, January 12, 2018

Five things for pharma marketers to know: Friday, January 12, 2018

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Pharma looks to Spark for pricing blueprint; Ipsen hires Amgen exec as CEO of North America; FDA could improve social-media approach, study finds

MM&M's 5 most-read technology stories of 2017

MM&M's 5 most-read technology stories of 2017

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Digital innovation in Japan, health-tech trends, and social media top the list.

Cancer Research UK 'Right Now' campaign returns to highlight research impact

Cancer Research UK 'Right Now' campaign returns to highlight research impact

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Cancer Research UK's 'Right Now' brand campaign will return in 2018 with a new focus highlighting the impact that research has on people suffering with cancer.

Twitter to brands: 280 characters may not be for you

Twitter to brands: 280 characters may not be for you

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Brands should refrain from tweets that are over 100 characters, according to Twitter's director of brand strategy.

Rejuvenan Global Health names Hudson Cutler communications AOR

Rejuvenan Global Health names Hudson Cutler communications AOR

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The digital health startup was founded in 2015.

GroupM unveils upbeat global adspend forecast for 2018

GroupM unveils upbeat global adspend forecast for 2018

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GroupM, the media investment arm of WPP, forecasts global ad growth of 4.3% in 2018, and predicts Google and Facebook will strengthen their stranglehold on digital advertising.

How working with Apple inspired Jeff Tangney to found Doximity

How working with Apple inspired Jeff Tangney to found Doximity

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The CEO's experience launching medical reference app Epocrates led him to found a social network for physicians.

What does Twitter's 280 characters mean for pharma?

What does Twitter's 280 characters mean for pharma?

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Marketers survey the pluses and minuses of the platform's new 280-character limit.

Sheryl Sandberg: 'Facebook must bring people together to do good'

Sheryl Sandberg: 'Facebook must bring people together to do good'

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Facebook chief operating officer Sheryl Sandberg has said that in turbulent times the social network must do more than simply connect people.

Experts say pharma's move to Snapchat is in the making

Experts say pharma's move to Snapchat is in the making

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Alone among the best-known social platforms, Snapchat has failed to generate much enthusiasm from pharma. Here's why — and here's why that may change.

Always ad '#LikeAGirl' returns to fight girls' fear of failure

Always ad '#LikeAGirl' returns to fight girls' fear of failure

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Procter & Gamble has revived the campaign with a new spot tackling the lack of confidence during puberty.

Facebook ramps up video offer with revamped Watch tab

Facebook ramps up video offer with revamped Watch tab

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Facebook is ramping up its video offering as a stronger rival to YouTube and Snapchat with the launch of its redesigned video tab.

Drugmakers test out Tumblr, to tap specific audiences

Drugmakers test out Tumblr, to tap specific audiences

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Pharma has more or less ignored the social-blog hybrid Tumblr, with the number of programs using it countable on a single hand. That's about to change.

Allergan ramps up promotion for new rosacea drug

Allergan ramps up promotion for new rosacea drug

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The drugmaker began advertising for Rhofade on Facebook in early August.

Allergan reaches the masses via unbranded Botox Facebook page

Allergan reaches the masses via unbranded Botox Facebook page

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In only four months, Allergan's unbranded Facebook page for Botox has garnered 32 million brand impressions and 12,000 likes.

Twitter launches DM cards for brands

Twitter launches DM cards for brands

Twitter has launched a customizable Direct Message Card that brands can use to promote and share the bots or other customer experiences they've created, while Snapchat and Instagram have launched stories updates.

Five things for pharma marketers to know: Tuesday, May 23, 2017

Five things for pharma marketers to know: Tuesday, May 23, 2017

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Disease awareness ads can boost drug sales; AstraZeneca's experimental asthma drug cuts steroid use; FDA approves Regeneron and Sanofi's RA drug

Gilead slowly rolls out ads for Truvada for PrEP — 4 years after approval

Gilead slowly rolls out ads for Truvada for PrEP — 4 years after approval

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The drugmaker is is using Tumblr, Snapchat, and YouTube as well as gay dating apps like Grindr to promote its HIV prevention pill.

Excedrin acts fast to ease Mets fan's headache

Excedrin acts fast to ease Mets fan's headache

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Excedrin jumped at the chance to help relieve an angry fan's headache when he missed opening day of the New York Mets season due to train delays.

Saturday at SXSW: Hooray for health

Saturday at SXSW: Hooray for health

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The first days at SXSW Health went deep on entrepreneurship and the marketing thereof.

Some CME experts remain skeptical when it comes to social media

Some CME experts remain skeptical when it comes to social media

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There are also issues surrounding privacy and legitimacy. According to one expert's research, very few physicians use social media for professional purposes.

MM&M's top 5 stories in February 2017

MM&M's top 5 stories in February 2017

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WPP creates WPP Health & Wellness; Publicis Health formalizes new name; 10 ways healthcare companies are testing Instagram

Why Pharma Refuses to See Value in 'Influence'

Why Pharma Refuses to See Value in 'Influence'

At the very least, pharma marketers need to make sure they know the difference between search engine marketing and search engine optimization.

10 ways healthcare companies are testing Instagram

10 ways healthcare companies are testing Instagram

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Pharmaceutical and healthcare companies use a mix of corporate and brand accounts on Instagram, and some are turning to celebrity influencers.

How can drugmakers tell better stories? Try Instagram

How can drugmakers tell better stories? Try Instagram

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The Kim Kardashian debacle aside, what makes the platform so potentially valuable to pharma and healthcare marketers is its visual story-telling capability.

Five things for pharma marketers to know: Wednesday, January 11, 2017

Five things for pharma marketers to know: Wednesday, January 11, 2017

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The FDA accepts Keytruda combo for review; Valeant offloads Dendreon and skincare brands; pharmacies feeling the squeeze from Express Scripts

How different generations form online "tribes"

How different generations form online "tribes"

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Facebook and Instagram are the primary location for brands to engage with online tribes, while Raptr and PlayFire are a hit with boomers.

CME providers use Facebook Live to educate doctors

CME providers use Facebook Live to educate doctors

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A recent CME course using Facebook Live generated 34,000 views and 600 comments.