Social Media

Mixed reaction to a health-centric Facebook feature

Mixed reaction to a health-centric Facebook feature

The ACLU is among those questioning the positives of the rumored healthcare effort.

Social media perceived as clinical trial risk

The Wall Street Journal reports that patients are sharing a plethora of information about their clinical trial experiences, from how to get picked, to how to figure out who is in a control group.

FDA asks social media "how'm I doin?"

The FDA's Center for Drug Evaluation and Research's Office of Communications wants a system that will help assess its messaging reach across the interwebs and its many forums.

Researchers give FDA social media advice

Researchers give FDA social media advice

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Researchers from Boston Children's Hospital, Harvard Medical School and Brigham and Women's Hospital are offering a bit of internet advice for the Food and Drug Administration: do more.

Facebook's clinical trial

The networking site's emotion experiment rankles some in the science and political communities.

Clinical researchers dip toe into social media

Clinical researchers dip toe into social media

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Researchers are increasingly using social media to recruit patients, albeit oftentimes in an arms-length manner.

Study finds researchers are social-media shy

Study finds researchers are social-media shy

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Researchers find worries about being misunderstood or mixed in with "junk" news are among the reasons academic researchers are keeping their data points out of the social media swirl. Researchers say this fear is at the expense of a faster way to make an impact on public policy.

Survey shows Pharma digitally failing patients

Survey shows Pharma digitally failing patients

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A study by consulting firm Accenture shows that patients not only expect digital outreach, but that their desire to be engaged is consistently being ignored.

OPDP slams Facebook page

OPDP slams Facebook page

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The FDA's bad-ad unit took a drugmaker to task for what it calls a misleading Facebook page. History shows the social media surveillance should take no one by surprise.

Engaging mobile diabetes management

Engaging mobile diabetes management

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A six-month pilot program at the University of Chicago improved glycemic control and engaged patients and HCPs through one key device: a mobile phone.

IMS researchers urge pharma to get social

IMS researchers urge pharma to get social

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The latest IMS report shows that 50% of the top 50 pharma companies are not on social media. Executive Director Murray Aitken tells MM&M it is to pharma's detriment.

FDA eases rules on ads in social media

FDA eases rules on ads in social media

The draft guidance is mostly procedural, and more guidance is expected, but experts say it does include some long-awaited clarity for advertisers.

Nodding to bloggers, Lilly digitizes content

Nodding to bloggers, Lilly digitizes content

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The move to digitize a series of books it co-created with Disney for kids with type 1 diabetes was spurred by a meeting with the online diabetes community.

Doximity plays matchmaker

Doximity plays matchmaker

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The physician networking service rolled out a job-hunting service that brings the medical job search into the modern age and provides a revenue stream.

NIH goes social on Reddit

People asked, experts answered.

Cegedim enters physician network fray

Cegedim enters physician network fray

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The company says Docnet is more than a social site—it's a hub that merges networking, research and financial (as in Sunshine) resources.

Research tool taps patient KOLs via mobile

Research tool taps patient KOLs via mobile

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The first on-demand way to tap the influencer community in healthcare went live today, and results of a real-world test show it has the potential to accelerate the research process.

Boehringer takes health and diabetes onto dance floor

Boehringer takes health and diabetes onto dance floor

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The company has partnered with Univision on a dance competition that supports health and weight loss. The segment, called Ritmo Dieta, will run for 13 weeks on the variety program Sábado Gigante.

Patient power taking center stage at event

Patient power taking center stage at event

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An upcoming leadership summit is devoted to exploring whether health social media is driving meaningful change, as well as new ways to engage with health activists.

Business briefs: CDC, Facebook, Shire

CDC finds that non-Medicare adults make up the majority of preventable heart attack and stroke cases; a Facebook study shows groups can influence HIV screening; and a Shire ADHD drug gets a "no" from Germany

Pharma digerati launch advisory firm

Pharma digerati launch advisory firm

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The duo whose nonprofit served as neutral ground for getting FDA and industry talking about digital marketing is starting a for-profit research and advisory firm.

Omnio app fuses research, social and office capabilities

Omnio app fuses research, social and office capabilities

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The months-old app seeks to become an all-in-one HCP tool and work on a 3.0 version is already in place.

Surprise! Researchers find MedLegal isn't social media's enemy

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Execs told Weber Shandwick that internal hurdles such as insufficient expertise and unclear ROI measures are really what's keeping them from the social-media mix.

Twitter-Everyday Health deal means targeted Tweets

Twitter-Everyday Health deal means targeted Tweets

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An Everyday Health-Twitter collaboration will deliver targeted promoted Tweets with health news, seasonal and lifestyle info

Pharmas are cool with YouTube but fear Twitter

Pharmas are cool with YouTube but fear Twitter

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Among social media channels, healthcare execs are most comfortable with YouTube and least comfortable with Twitter, a survey suggests.

Docs haven't mellowed on DTC, snap poll suggests

Docs haven't mellowed on DTC, snap poll suggests

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The FDA wants to know how physician attitudes towards direct-to-consumer advertising have evolved since the agency last asked them, in 2002. If a snap poll by CMI/Compas is any indication, drug companies probably won't like the answers.

Business Briefs: Manhattan Research, KPMG, Scioderm and GSK

Health-seeking consumers continue social-media push; Scioderm scores FDA's "Breakthrough" designation for bullosa agent; and GSK files NDA for airway treatment.

It's Consumer's Choices as Guidelines Change

It's Consumer's Choices as Guidelines Change

Welcome to the ambivalent world of healthcare, where confusion reigns as shifts in science and guidelines seemingly raise more questions than they answer.

Shazam! Sanofi Pasteur strikes a chord with Fluzone audience

Shazam! Sanofi Pasteur strikes a chord with Fluzone audience

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Sanofi Pasteur scored a pharma first this past winter by offering "Shazam" technology as a way for viewers to interact with TV commercials for its Fluzone Intradermal influenza vaccine—and to find out where they could get the new shot.

Sermo secures funding in global push

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WorldOne will use a $35 million financing windfall for a global build-out of the physician social network it acquired in July.

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MM&M EBOOK: PATIENT ACCESS

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