At the very least, pharma marketers need to make sure they know the difference between search engine marketing and search engine optimization.
Pharmaceutical and healthcare companies use a mix of corporate and brand accounts on Instagram, and some are turning to celebrity influencers.
The Kim Kardashian debacle aside, what makes the platform so potentially valuable to pharma and healthcare marketers is its visual story-telling capability.
The FDA accepts Keytruda combo for review; Valeant offloads Dendreon and skincare brands; pharmacies feeling the squeeze from Express Scripts
Facebook and Instagram are the primary location for brands to engage with online tribes, while Raptr and PlayFire are a hit with boomers.
A recent CME course using Facebook Live generated 34,000 views and 600 comments.
How VR, nanotechnology, and 3D printing could improve the value of healthcare; 100 experimental therapies in late-stage clinical trials; Kite Pharma plans "controlled" launch of CAR-T therapy
The drugmaker still views Instagram as a viable marketing platform, however.
With about 70 million users in six million health-related groups, drugmakers have tremendous opportunity to reach key audiences on Facebook. Here's how.
Facebook opens up to pharma; Pfizer nixes PCSK9 inhibitor in development; Cardinal Health cuts forecast on dwindling price increases
The number of warning and untitled letters has dropped in recent years. Only four letters have been sent so far this year, compared to 28 in 2012.
Excedrin's #DebateHeadache was inspired by complaints the brand noticed during the first presidential debate in September.
Roche gets FDA approval for immunotherapy Tecentriq; insurers are sued for discrimination; the FDA proposes yanking generic ADHD drugs from market
Digitas Health LifeBrands used Snapchat and Twitter to drive immunodeficiency patient Seth's story. The effort garnered 188 million impressions for #wearyellowforseth.
Physicians are seeking beyond-the-pill services from drugmakers; Novartis debunks misconception that only smokers get lung cancer; pharma's access to docs declines
The agency's ambitions were fueled in part by external criticism. The barbs that stung most sharply were ones suggesting a certain indifference on the FDA's part.
A study of the social media activity of pharmaceutical firms finds that Lilly is the most active, but Novo Nordisk and Boehringer Ingelheim have better engagement.
For years the social network has been telling advertisers they must pay to magnify their exposure, but most continue to resist.
The anti-tobacco movement Truth is hitting young people in their pocketbooks with a new spot called "Squadless."
Twitter's health team offers advice on how pharma and healthcare companies can more effectively utilize 140 characters.
The unbranded campaign won the top prize at the 2015 Lions Health festival in Cannes.
Healthcare and tech executives say it's possible for pharma to engage, use humor, and have fun on social media.
The Facebook for doctors launches Pages, allowing healthcare companies to establish a presence on Sermo and engage with physicians.
Technology executives discussed how pharma companies can leverage social media to better engage with patients online.
Social is a big deal in healthcare. Marketers can use it to create positive chatter and win greater awareness, recognition, and credibility among target audiences.
Curating personal relationships is one of the most valuable functions medical marketers can provide. The best way is through face-to-face interaction.
Part of LinkedIn's appeal lies in the high level of engagement of its members and the potential for precise targeting of content and talent searches.
Social listening can help all along the value chain—from research and discovery to developing marketing plans and strategy.
The company "embraces" adverse-event reporting and knows not to expect monetary ROI from unbranded initiatives, says its US-based social media lead.
Many patients allow doctors to access their social-media accounts; Turing will reportedly lower the price of Daraprim by 10%; WebMD reports boost in traffic