Social network deepens real-world data offering

Share this article:
Daphne Psacharopoulos
Daphne Psacharopoulos

Her remit involves spearheading development and delivery of real-world health data and research to industry, academic, nonprofit and research partners.

For evidence of what happens to patients taking their drugs, pharma firms have been aligning with payers, or market research houses like IMS Health, that have access to large claims databases. PatientsLikeMe promises to show how diseases manifest themselves in the real world by going directly to the patient.

“We see more and more demand in the marketplace for real-world data,” Ben Heywood, the network's president and co-founder, told MM&M.

Psacharopoulos's appointment follows a research pact PatientsLikeMe forged with the Parkinson's Voice Initiative, also in December, to enlist patients in the social network's Parkinson's community to help determine whether the voice can be used as a biomarker for disease progression. And in August, Merck inked a partnership with the network to evaluate the impact of psoriasis on patients.

“I envision a world where the patient value really drives the value of products and services,” adds Heywood, “and [biopharma] companies are realizing that they are going to have to prove the value of their drugs to the marketplace in the real world in the long run even down to the patient.”
Share this article:
You must be a registered member of MMM to post a comment.

Next Article in Features

Email Newsletters

MM&M Future Leaders

Register now

Early bird $1,950 before 31 October 2014

*Group discounts available on request 


Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete October 2014 Digital Edition

Read the complete October 2014 Digital Edition

Click the above link to access the complete Digital Edition of the October 2014 issue of MM&M, with all text, charts and pictures.

Predicting your pink slip

Predicting your pink slip

Any time a firm needs to save money, high-salaried executives are targets