Social networks hinder marketing

Share this article:
The rising popularity of social networks has had a negative impact on email marketing, according to a new report.

The Jupiter Research report, titled The Social and Portable Inbox: Optimizing E-mail Marketing in the New Era of Communication Tools, found that “Twenty-two percent of e-mail users said they use social networking sites instead of e-mail,” according to a statement. 

“People receive such a high volume of e-mail that they are unable to pay attention to every message,” said David Daniels, VP, research director and lead analyst, in the statement. 
Share this article:
close

Next Article in Features

Email Newsletters

More in Features

Read the complete April 2014 Digital Edition

Read the complete April 2014 Digital Edition

Click the above link to access the complete Digital Edition of the April 2014 issue of MM&M, with all text, charts and pictures.

Antidote: Are e-cigarettes safe?

Antidote: Are e-cigarettes safe?

The pros and cons of e-cigarettes

Combating concept churn

Combating concept churn

There's no cure. But the good news is that prophylaxis is possible.