Social networks hinder marketing

Share this article:
The rising popularity of social networks has had a negative impact on email marketing, according to a new report.

The Jupiter Research report, titled The Social and Portable Inbox: Optimizing E-mail Marketing in the New Era of Communication Tools, found that “Twenty-two percent of e-mail users said they use social networking sites instead of e-mail,” according to a statement. 

“People receive such a high volume of e-mail that they are unable to pay attention to every message,” said David Daniels, VP, research director and lead analyst, in the statement. 

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions