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Speakers

 
Jim DeLash, Director, Promotion Optimization, ICE-Integrated Customer Experience, US, GlaxoSmithKline


Jim DeLash is the Director, Multi-Channel Marketing for GlaxoSmithKline in US Pharmaceuticals. In this role, he is responsible for driving optimal performance for multi-channel marketing campaigns that reach health-care professionals. Jim has been at GSK for 12 years, with previous roles in Commercial Analysis and Digital Marketing. In those roles, he has provided counsel to brand teams regarding integrated digital media campaigns based on customer segmentation, contact strategy optimization for each segment and ROI analysis.

Prior to joining GSK, Jim spent nine years at Rodale Publishing, where he was responsible for directing customer marketing plans to maximize use of an internal 25 million name database including regression models, contact strategies and disciplined testing. Jim has a BS degree in Marketing from Rider University and an MBA degree in Organizational Behavior from Temple University. He is also currently an Adjunct Professor at Temple, teaching a course in Digital Marketing.



Heather Gervais, Vice President Commercial Operations, Epocrates, an athenahealth service
  

Heather Gervais is a seasoned professional with hands on experience in the financial services, information technology and healthcare marketing industries. Just prior to joining Epocrates, she was part of AstraZeneca's Digital Marketing Solutions team. She has more than 15 years experience developing and re-engineering business processes, forming and managing multi-disciplinary teams, creating strategic business partnerships and optimizing P & L results.





Contact Information


For event information, contact Amanda Hassler at 646-638-6023 or amanda.hassler@haymarketmedia.com

Sponsorship Information


For sponsorship opportunities, contact Doreen Gates at 267-477-1151 or Doreen.Gates@haymarketmedia.com

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TAKE-AWAYS FROM SKILL SETS LIVE

If you missed any of MM&M's Skill Sets Live events, we're now giving you a second chance to get up to speed, with insightful e-books on each event, with all the key take-aways.


Click on any cover below to get the information from each event.


SKILL SETS LIVE: ENHANCING MULTICHANNEL MARKETING







SKILL SETS LIVE: DIGITAL SALES ENABLEMENT 3.0







SKILL SETS LIVE: CONTENT MARKETING FOR HEALTHCARE







SKILL SETS LIVE: TURNING BIG DATA INTO DEEP INSIGHTS







SKILL SETS LIVE: MULTI-SCREEN MARKETING

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