Jim DeLash, Director, Promotion Optimization, ICE-Integrated Customer Experience, US, GlaxoSmithKline
Jim DeLash is the Director, Multi-Channel Marketing for GlaxoSmithKline in US Pharmaceuticals. In this role, he is responsible for driving optimal performance for multi-channel marketing campaigns that reach health-care professionals. Jim has been at GSK for 12 years, with previous roles in Commercial Analysis and Digital Marketing. In those roles, he has provided counsel to brand teams regarding integrated digital media campaigns based on customer segmentation, contact strategy optimization for each segment and ROI analysis.
Prior to joining GSK, Jim spent nine years at Rodale Publishing, where he was responsible for directing customer marketing plans to maximize use of an internal 25 million name database including regression models, contact strategies and disciplined testing. Jim has a BS degree in Marketing from Rider University and an MBA degree in Organizational Behavior from Temple University. He is also currently an Adjunct Professor at Temple, teaching a course in Digital Marketing.
Heather Gervais, Vice President Commercial Operations, Epocrates, an athenahealth service
Heather Gervais is a seasoned professional with hands on experience in the financial services, information technology and healthcare marketing industries. Just prior to joining Epocrates, she was part of AstraZeneca's Digital Marketing Solutions team. She has more than 15 years experience developing and re-engineering business processes, forming and managing multi-disciplinary teams, creating strategic business partnerships and optimizing P & L results.
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