Spectrum hires two in DC office

Share this article:

Spectrum, a founding partner of GlobalHealthPR, an international communications network, added two new employees at its Washington DC headquarters.

Michael Cover was hired as SVP and practice leader for disease management, and Kevin Walsh was hired as VP of digital strategy.

Cover, formerly SVP at Ogilvy Public Relations Worldwide, has handled federal contracts for the CDC and HHS, among others, and is tasked with the development of communications platforms focused on the spread and containment of diseases.

Walsh was previously director for online strategy at LensWorld.com.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete September 2014 Digital Edition

Read the complete September 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.

Medical marketing needs mainstream Mad Men

Medical marketing needs mainstream Mad Men

Agencies must generate emotional resonance with the target audience, not unlike Apple, Pepsi or Nike

Are discounts cutting out co-pays?

GSK's decision to cut Advair's price spurred some PBMs to put it back on formulary. Will drugmaker discounts diminish the need for loyalty programs? How can these programs stay relevant beyond giving co-pay assistance?