The need to simplify access to treatment while finding new ways to keep patients engaged in their health and adherent is an undeniably growing trend.
Beyond providing access, co-pay cards represent a starting point to more powerful patient engagement.
How can marketers ensure that patients and physicians aren't overwhelmed by these tactics?
Along with lower costs, effective co-pay offset programs boost patient adherence and better connect with doctors and pharmacies.
Jaimy Lee, MM&M's executive editor, talks with Frank Iorio, managing director for Frontline Oncology, about trends in the cancer care market.