Game Changers 2017: Hybrid Healthcare Communications

Share this content:

Looking back at formerly game-changing ideas, name one that you had high hopes for, but did not work?

Google Glasses had the allure of a game-changing technology, especially within healthcare, but ultimately they fizzled. However, despite not materializing like people envisioned, they did get our developers thinking outside of the box. In healthcare, new technologies come and go, so the challenge, oftentimes, is identifying fads and advising clients on effective tactics that meet brand objectives while keeping them ahead of the curve. 

Jay Romano, president


FAST FACTS

Address: 628 Shrewsbury Ave., Suite A, Red Bank, NJ 07701

Phone: 732-530-3363  

Email: jmromano@hybridhealth.com

Year Founded: 2006  

Employees: 37

Holding Company: Hybrid Holdings

Sample Clients: AbbVie, Biogen, Kaléo Pharma, and Sunovion Pharmaceuticals

New Business Contact: Jay Romano, president

COMPANY PROFILE

Hybrid Healthcare Communications is, as our name indicates, a “hybrid” of a traditional promotional agency combined with a cutting-edge digital/technology agency that supports the diverse needs of the pharmaceutical and biotech clients we serve. Hybrid was born by combining experts in tech, medical science, and pharma marketing strategy to deliver solutions that enhance commercial effectiveness. 

SERVICES AND OFFERINGS

Hybrid Healthcare Communications is, as our name indicates, a “hybrid” of a traditional promotional agency combined with a cutting-edge digital/technology agency that supports the diverse needs of the pharmaceutical and biotech clients we serve. Hybrid was born by combining experts in tech, medical science, and pharma marketing strategy to deliver solutions that enhance commercial effectiveness. 

CORE CAPABILITIES

Strategy team: Led by former pharma marketers, we approach strategic planning as an extension of your marketing/sales training departments. We're not typical agency people developing strategy based on what we think, we're former pharma marketers developing strategy on what we know from real-world experience, extensive market knowledge, thorough competitive assessment, and analysis of future trends.

Sample capabilities: market assessment; brand/corporate positioning; strategic brand planning; professional, peer-to-peer, non-personal strategy development; market shaping; tech trend analysis; and more.

Design and Animation team: Led by highly experienced, award-winning artists, we understand that the best design concepts start with thoroughly understanding the client, product, and audience(s). Whether we're designing an app, 3D animation, interactive exhibit booth, or KOL video, we work to accurately capture brand identity and deliver work that elevates your brand above the competition.

Sample capabilities: concept development; digital solutions for promotion and sales training; 3D modeling, animation, and MOA development; video production; exhibit booth design; interactive traffic driver development; storyboarding; and more.

Medical and Science team: Our Ph.D.-led team utilizes science to benefit your marketing efforts. Valued by our clients, and respected by KOLs, they provide Hybrid with a solid, medically sound foundation for every initiative.

Sample capabilities: brand messaging; promotional content development; disease state content development; clinical competitive analysis; medical affairs support; publication planning and management; KOL advocacy development; and more.

Technology team: Our in-house “masters of tech” live and breathe innovation. They're charged with creating amazing experiences for key brand audiences.

Sample capabilities: Veeva content partner; proprietary personal and non-personal promotion tactics; app development; custom software; interactive games; HCP and consumer websites; virtual, augmented, and mixed reality; and more.

Share this content:
Scroll down to see the next article