Kamal Bhandal, VP of the Invisalign Brand and Consumer Experience at Align Technology, and Jami Eidsvold, CEO of Smarty Social Media, discuss how their collaboration has helped the brand become the product the whole internet is smiling about.
Patient adherence to specialty meds: Why getting there is more than half the battle
Chris Cullmann, chief innovation officer and Marcia Goddard, chief creative officer at RevHealth joins Steve Madden, editorial director of Haymarket Media’s Business Media Group, to discuss the health-tech scene at SXSW as well as the enthusiasm for all things AI among medical marketers.
Four developments changing pharma marketing: Straight talk from leaders in tech and media
As the digital advertising world finally sees the end game of Google’s third-party cookies, marketers should turn to privacy-safe targeting solutions based on real world data for precision audience engagement.
Join Damon Basch, Veradigm’s VP of strategic partnerships, as we explore how a well-conceived omnichannel strategy can face unexpected challenges at the crucial moment of care.
The power of owning your audience: Connecting with DTC and HCP consumers across channels for ideal engagement