Most Recent Articles by Stephen McGuire
Microsoft's HealthVault has announced a collaboration deal with communications giant AT&T and computer platform service provider Covisint that will allow patients to share medical information with participating doctors via the Internet.
Pushing the limits of digital marketing while experiencing 50% revenue growth
Established Chicago agency continues to hit new business high notes
Nonprofit health maintenance organization (HMO) Kaiser Permanente has partnered with Microsoft in its push for electronic consumer-controlled health records.
Corbett Accel unit lives up to its name through "substantial" growth
More Articles by Stephen McGuire
Content marketing is not advertising in the old sense. In its use of social media, content marketing challenges consumers while relying on their input. It is proactive and responsive to their concerns, needs and energy. Content marketing has become the new voice of marketing. Learn what you need to know and how pharma marketers can adapt to this innovative venture into social media by clicking here for access.