Stephen McGuire

Most Recent Articles by Stephen McGuire

HealthVault collaborating with AT&T

Microsoft's HealthVault has announced a collaboration deal with communications giant AT&T and computer platform service provider Covisint that will allow patients to share medical information with participating doctors via the Internet.

The Top 60: Digitas Health

Pushing the limits of digital marketing while experiencing 50% revenue growth

The Top 60: Corbett Worldwide Healthcare

Established Chicago agency continues to hit new business high notes

Microsoft, Kaiser partner on e-records

Nonprofit health maintenance organization (HMO) Kaiser Permanente has partnered with Microsoft in its push for electronic consumer-controlled health records.

The Top 60: Surge Worldwide Healthcare Communications

Corbett Accel unit lives up to its name through "substantial" growth

More Articles by Stephen McGuire

Content marketing is not advertising in the old sense. In its use of social media, content marketing challenges consumers while relying on their input. It is proactive and responsive to their concerns, needs and energy. Content marketing has become the new voice of marketing. Learn what you need to know and how pharma marketers can adapt to this innovative venture into social media by clicking here for access.

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