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Stephen McGuire

 
 

Recent Articles

Microsoft HealthVault announces new partners in health info sharing quest

June 25, 2008

Microsoft's HealthVault has announced a collaboration deal with communications giant AT&T and computer platform service provider Covisint that will allow patients to share medical information with participating doctors via the Internet.
 

FDA to Merck: Wait until 2013 for cholesterol drug

June 23, 2008

Merck may have to wait until 2013 before the FDA reconsiders approval of its cholesterol drug known as Cordaptive (MK-0524A).
 

PDI seeks new CEO following Marquad retirement

June 20, 2008

Contract sales firm PDI has announced the retirement of its CEO Michael Marquard.
 

WebMD shares down on news of declining ads

June 19, 2008

WebMD is bringing in less ad money and facing increased competition from smaller, similar websites, Wall Street analysts said this week.
 

Pfizer reaches settlement to delay generic Lipitor

June 18, 2008

Pfizer bought some extra time for its blockbuster cholesterol drug Lipitor (atorvastatin) by reaching a settlement with Ranbaxy Laboratories delaying the US launch of a generic version of the world's top selling pharmaceutical brand.
 

First-year sales of GSK's Alli 'underwhelming,' analyst says

June 12, 2008

Although four million people have tried GlaxoSmithKline's OTC weight loss drug Alli during its first year on the market, preliminary sales figures are "pretty underwhelming," one analyst tells the Associated Press.
 

Revolution Health reduces staff by 50 to 'consolidate synergies'

June 10, 2008

Revolution Health Group has reduced its staff by 50 employees as the online consumer health company reshuffles for the second time in eight months.
 

Microsoft partners with Kaiser Permanente in electronic health record project

June 09, 2008

Nonprofit health maintenance organization (HMO) Kaiser Permanente has partnered with Microsoft in its push for electronic consumer-controlled health records.
 

Chantix top-searched Rx brand online

June 01, 2008

Pfizer's smoking cessation treatment Chantix was the top-searched prescription brand online in February, generating more than 500,000 search queries, according to internet measurement firm comScor
 

WebMD changes its financial outlook for '08

June 01, 2008

WebMD parent company WebMD Health Corp has revised its outlook due to a lack of healthcare advertisers spending money with the firm.
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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