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Stephen McGuire

 
 

Recent Articles

Conflicts of interest: Probing Promotion

June 01, 2008

Will the Institute of Medicine's investigation into med ed conflicts of interest change the face of an industry?
 

Tools and Technology: Channel Surfing

June 01, 2008

The number of physicians earning CME via Internet searching and learning methods continues to grow.
 

FDA proposes Rx label revisions for moms

May 29, 2008

The FDA on Wednesday announced it is proposing revisions to physician labeling for Rx drugs to include more info about their use by pregnant and/or breast-feeding mothers.
 

GSK blood drug works same as placebo: FDA

May 28, 2008

GlaxoSmithKline's (GSK) experimental drug Promacta (eltrombopag) failed to significantly lower bleeding in patients with the rare blood disorder it was designed to treat, the FDA said.
 

New FDA plan to monitor drug safety

May 23, 2008

US health officials Thursday announced the launch of a new system to better monitor the side effects of marketed pharmaceuticals.
 

Lilly shuffles marketing personnel

May 21, 2008

Eli Lilly will consolidate its global and international marketing organizations as the drugmaker undergoes a companywide initiative to reduce management layers.
 

Google Health goes live

May 20, 2008

Google yesterday launched its long-awaited online personal health record service dubbed Google Health.
 

Martin joins EverydayHealth

May 19, 2008

Veteran health media leader Marjorie Martin has left About.com Health to join Waterfront Media as SVP, general manager of its EverydayHealth property.
 

Judge rules against J&J in Red Cross lawsuit

May 16, 2008

A federal judge ruled against Johnson & Johnson (J&J) in a lawsuit filed by the drugmaker to halt the American Red Cross (ARC) from using the red cross emblem on first aid products sold to the public.
 

Texas Vioxx verdict overturned

May 14, 2008

A Texas appeals court has overturned a multimillion-dollar verdict involving Merck's withdrawn painkiller Vioxx, the Wall Street Journal reports.
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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