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Stephen McGuire

 
 

Recent Articles

FDA warns Shire on Fosrenol marketing materials

May 12, 2008

Shire received a warning letter from the FDA's Division of Drug Marketing, Advertising and Communications (DDMAC) asking the drugmaker to halt distribution of specific professional marketing materials for its end stage renal disease treatment Fosrenol (lanthanum carbonate).
 

Congressional subcommittee hearing targets DTC advertising

May 09, 2008

The head of the House of Representatives Energy and Commerce subcommittee is calling for tougher restrictions on DTC television advertising for prescription drugs.
 

Congress conducts hearing on DTC advertising

May 08, 2008

The House Energy and Commerce Committee is scheduled to conduct a hearing on DTC advertising on May 8, beginning at 10 a.m.
 

Panel against expanded Fentora approval

May 07, 2008

An FDA advisory panel ruled against expanded use of Cephalon's powerful pain reliever Fentora as a treatment for non-cancer patients.
 

Cegedim partnering with Microsoft

May 01, 2008

Healthcare customer relationship management (CRM) firm Cegedim Dendrite has inked a deal with Microsoft in an effort to boost the effectiveness of its software offerings for its pharma marketing clients.
 

FDA adds staff under expansion

May 01, 2008

The FDA plans to hire an additional 1,300 scientists and pharmacologists as part of an expansion of its drug approval and safety operations processes.
 

Search drives online healthcare traffic

May 01, 2008

Search engines continue to be a primary way for US consumers to arrive at healthcare Websites, according to online intelligence firm Hitwise.
 

Merck's ePromotion tops with primary care docs

May 01, 2008

Doctors rate Merck's ePromotion efforts as tops in the industry, according to pharma marketing data firm Verispan.
 

The Pharma Report: Top 20 Pharma Companies

May 01, 2008

While the overall US pharmaceuticals market grew modestly in 2007, product exclusivity and safety issues continued to weigh heavily on the industry. MM&M charts the trends, products and numbers of the companies that came out on top
 

FDA rejects Merck's Cordaptive

April 29, 2008

The FDA has issued Merck a not approvable letter regarding its developmental cholesterol-lowerer dubbed Cordaptive.
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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