Stonefly adds five to its staff
Stonefly Communications Group, a customer-centric advertising agency, named Robert Caspari, M.D., as medical director. He is responsible for providing strategic medical and scientific oversight on all of Stonefly's pharmaceutical accounts. Caspari was vice president and general manager, biopharmaceuticals at Novo Nordisk Pharmaceuticals.
Jennifer Hastings was named creative project manager. Hastings was a print and traffic coordinator at Franklin University. Larry Sanata was named healthcare copy specialist. Sanata was a freelance public relations and marketing writer. Tara Shade was named senior art director. She is responsible for brand concepts, design, presentation, execution and production of all projects. Shade was the co-owner/art director at the design firm, The Rivets. Jeff Tobin was named associate creative director. Tobin was senior vice president/creative director at Chernoff-Silver & Associates.