Stoneflyadds new SVP, client advisor

Stonefly Communications Group has named R. Steven Lang as senior vice president/client advisor. Lang will be providing strategic marketing counsel and guidance to the brand teams of several key healthcare clients, as well as leading the agency teams responsible for implementing cross-channel communication campaigns.
Lang co-founded DVC HealthCare, a communications company specializing in the commercialization of new products.
"Steve brings an ideal mix of experiences to the client advisor role," said John Racik, chief executive of Stonefly. "As a former client-side pharmaceutical marketer, he has deep therapeutic expertise and unparalleled knowledge of the commercialization process. Having also served on the professional services side, he understands how to integrate both left brain and right brain thinking to create campaigns that move business. He will be a strong asset to our teams and our clients' business."
"Stonefly's client advisor (CA) model is unique," said Racik. "By placing seasoned marketers, like Steve, on site with clients, we can ensure that our customers always have access to senior-level experts who can work as an integrated part of their marketing team. In addition, clients can provide mentorship to less experienced members of the client's brand team. It also enhances the agency's ability to produce work that is strategically on-target."
You must be a registered member of MMM to post a comment.

Did you miss January's Top 40 Healthcare Transformers issue? Read how these inventors, strategists, entrepreneurs and wonks are challenging, disrupting and otherwise transforming the healthcare business. And join us April 30 to honor them at the Transforming Healthcare Dinner. Click here.