Storytelling

Drugmakers turn to tech to better demonstrate empathy

Drugmakers turn to tech to better demonstrate empathy

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Frustrated by its inability to empathize with patients, pharma has turned to tech to teach providers and caregivers what illness really feels like.

Why Science Needs a Story

Why Science Needs a Story

If scientific storytelling alone can impact health outcomes, then how can we apply that knowledge in practice?

5 Ways to Engage in Powerful Storytelling, in a Fragmented Media Environment

5 Ways to Engage in Powerful Storytelling, in a Fragmented Media Environment

Too often marketers get caught up in their own company, brand, or workforce as the hero of their own story.