Study: 73% of pharmas have brand plans in place by Phase II

A new study from Cutting Edge Information found that 73% of pharmas have brand publication plans in place by the end of Phase II development. According to the study, brands that publish literature early have an easier time weathering negative results.
You must be a registered member of MMM to post a comment.
 

Did you miss January's Top 40 Healthcare Transformers issue? Read how these inventors, strategists, entrepreneurs and wonks are challenging, disrupting and otherwise transforming the healthcare business. And join us April 30 to honor them at the Transforming Healthcare Dinner. Click here.