August 08, 2006
Study identifies top 10 product Web sites most visited by docs
Healthcare market research firm Manhattan Research last week named the top 10 leading Web site destinations for doctors from a new study to be released next week.
According to the study results, the top 10 Web sites most visited by physicians are:
2. Merck’s Fosamax.
3.Shire’s Adderall XR.
5.Bristol-Myers Squibb and Sanofi-Aventis’ Plavix.
6.Johnson & Johnson’s Concerta.
10. Merck and Schering-Plough’s Zetia.
Mark Bard, president of Manhattan Research, said, “Although prescription volume is certainly an important ingredient in driving most physician traffic to a product site, the data show ‘top’ sites typically include those with a direct-to-consumer advertising component as well as new products on the market. It is not just experience with a product that drives physician traffic to a specific site but in many cases the need for additional information. This represents a key promotional opportunity for pharmaceutical marketers today.”