Suppliers

Suppliers To Expand Their Appeal, Children's Hospitals Need to Sharpen Their Focus

To Expand Their Appeal, Children's Hospitals Need to Sharpen Their Focus

To find stability, children's hospitals must offer value to today's more empowered healthcare consumers. This requires building strong relationships with moms—specifically millennial moms.

Suppliers Field Notes: WPP's Stream Tackles Health Issues

Field Notes: WPP's Stream Tackles Health Issues

Stream Health, WPP's "unconference" which took place in Florida earlier this week, provided a diverse and large amount of content in a short amount of time.

Suppliers Changes at Your Local Pharmacy: Lessons in Bold Leadership

Changes at Your Local Pharmacy: Lessons in Bold Leadership

What's happening in the pharmacy business is a study in leadership, with important lessons for pharma

Suppliers Wearable Devices: Thinking Beyond the Backend

Wearable Devices: Thinking Beyond the Backend

With wearable technology, digital health has moved past content we can search, share and engage with to something far more personal—defining ourselves as the data that we track, analyze and share.

Suppliers Price Matters: How to Create a Balanced Price Communication Approach

Price Matters: How to Create a Balanced Price Communication Approach

In the past for patients, the equation was simple: go to your doctor, receive a diagnosis, pick up a prescription, and adhere. Today, consumers face a very different reality.

Suppliers How Can Pharmaceutical Companies Build Closer Relationships With Social Patients?

How Can Pharmaceutical Companies Build Closer Relationships With Social Patients?

This year, FDA has finally begun to offer some guidance to marketers about digital media. Here's what social patients say they want

Suppliers As Pharma Slowly Opens Up, Patients Are Engaging Themselves

As Pharma Slowly Opens Up, Patients Are Engaging Themselves

Influential patients are reaching critical mass. What can't they do?

Suppliers Don't Replace Your Sales Force with RoboReps Yet

Don't Replace Your Sales Force with RoboReps Yet

Though critically important, eSampling is best used as part of an integrated marketing strategy and sample distribution program.

Suppliers Adaptive Marketing—Means, Motive and Opportunity

Adaptive Marketing—Means, Motive and Opportunity

The way in which consumers will perceive adaptive marketing is going to depend crucially on our motives.

Suppliers Meaningful Use is a Marathon, Not a Sprint

Meaningful Use is a Marathon, Not a Sprint

The differences that can be made by meaningful use are ones that need some time to make themselves felt

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MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.