Survey

At work, Sermo docs prefer the Epocrates app, MM&M poll finds

January 10, 2011

Doctors responding to an MM&M survey hosted by Sermo - a social network for practicing physicians - said they use the Epocrates mobile app more often for work purposes than any other app.
 

Primary care docs like GSK reps best, study finds

November 30, 2010

Primary care physicians gave GlaxoSmithKline sales reps the highest marks on a quality scale, according to an SDI study. The higher physician ratings corresponded with a 12% decline in the number of sales calls GSK reps made to PCPs.
 

Few patients look to pharma sites for health info, survey says

November 16, 2010

Patients taking a medication and looking online for health information tend to avoid pharmaceutical company sites, according to an online survey conducted by Accenture.
 

About.com users find drug ads more helpful in 2010, survey says

September 09, 2010

Online drug ads are significantly more helpful this year, particularly with respect to side effect and safety information, according to an About.com survey of its users.
 

Medscape.com tops with docs, says report

August 31, 2010

Physicians going online (via computer) for health information visit professional sites most often, and they visit WebMD's Medscape -- a free portal for physicians -- more than any other, according to a comScore/ImpactRx study.
 

Patients look to docs for web suggestions -- but most don't get them

June 09, 2010

Consumers want more help from their doctors in finding relevant health information on the web, but their doctors are often failing to deliver, according to new research by consumer engagement specialist Kyp and Opinion Research Corporation.
 

Consumers want unbranded sites, despite FDA warnings

May 11, 2010

Despite recent FDA missives regarding pharma-sponsored educational sites, consumers want condition awareness information from drugmakers, including a link to the brand, a Manhattan Research study found.
 

Viagra, Nexium and Chantix are Mensa-worthy brands, says digital IQ study

May 06, 2010

Marketers working on Pfizer brands Viagra and Chantix, and AstraZeneca's Nexium, can pat themselves on the back, since they all scored in the "genius" percentile based on digital marketing competency, according to the L2 Digital IQ Index.
 

Adults with chronic disease less likely to go online, report finds

March 24, 2010

Even when factors like education level, income and age are accounted for, adults with chronic diseases are still less likely to go online or have internet access, compared with other adults, according to a Pew report.
 

Between the doc and pharmacy, patients get online, says survey

August 25, 2009

Just 35% of the individuals surveyed by About.com in June said they would fill a prescription on doctor's orders after a diagnosis, without first doing research online.
 

MM&M Awards 2011 HIghlights

The Best MM&M Awards Ever!
 
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