Survey

Health providers are embracing value-based care: survey

Health providers are embracing value-based care: survey

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Despite hurdles of practitioner buy-in and legacy IT, value-based care is on pace to overtake fee-for-service.

Survey finds pay doesn't make doctors happy

Survey finds pay doesn't make doctors happy

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Medscape's survey of over 24,000 physicians found that a paycheck is not necessarily linked to a physician's professional satisfaction.

Study finds doctor reviews matter to some extent

Study finds doctor reviews matter to some extent

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A report published by JAMA indicated that online reviews sway a percentage of patients, but that personal recommendations hold more weight.

Medscape finds docs are a lot like their patients

Medscape finds docs are a lot like their patients

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The third lifestyle survey shows that doctors are battling the bulge just like everyone else.

Poll: Statin use will grow modestly

Poll: Statin use will grow modestly

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A poll indicates new cholesterol guidelines won't shake up the statin market in 2014.

E-prescribing systems not so pharma friendly

E-prescribing systems not so pharma friendly

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A study points out barriers to e-prescribing pharma products and shows how doctors rate various EHRs.

Pharma fixed in online traffic patterns, despite distrust: survey

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A good percentage of consumers are open to visiting a pharmaceutical company website, an online survey shows, despite a persistent undercurrent of distrust for industry.

Rampant dissatisfaction with psoriasis drugs: study

Rampant dissatisfaction with psoriasis drugs: study

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Sales may be rising, but a new study finds current psoriasis therapies leave room for improvement. Over half of patients said they want better options.

NPs, PAs avoiding primary care, while docs glum about independent practices

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Researchers say we've been overestimating how many NPs and PAs can be expected to ease the inflow of just-insured patients, while another study shows just why they may be bypassing independent practices.

Doctors could use more info on health exchanges: study

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A new survey of doctors reveals how much they know (or don't) about the looming launch of healthcare exchanges.

Company news: UBM Medica, Bayer

Publisher UBM spurs medical competition among psychiatrists, Bayer says it's keeping its diabetes division.

Marketing-research budgets on the mend, survey suggests

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An analysis of a cross-section of the pharma industry shows budgets of pharmaceutical marketing research teams are starting to recover from 2008 lows.

Most docs don't know about FDA's opioid safety plan: survey

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Only 35% of physicians are aware of the FDA's class-wide safety plan for certain opioids, a survey showed, suggesting an awareness challenge as the plan gets under way.

What's more important to pharma execs? A large paycheck or a great place to work?

MM&M's 26th annual Career & Salary Survey is now open. Help us to give you the truest picture of salaries, opportunities, migration, aspirations and opinions within pharma and healthcare marketing.

At work, Sermo docs prefer the Epocrates app, MM&M poll finds

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Doctors responding to an MM&M survey hosted by Sermo - a social network for practicing physicians - said they use the Epocrates mobile app more often for work purposes than any other app.

Primary care docs like GSK reps best, study finds

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Primary care physicians gave GlaxoSmithKline sales reps the highest marks on a quality scale, according to an SDI study. The higher physician ratings corresponded with a 12% decline in the number of sales calls GSK reps made to PCPs.

Few patients look to pharma sites for health info, survey says

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Patients taking a medication and looking online for health information tend to avoid pharmaceutical company sites, according to an online survey conducted by Accenture.

About.com users find drug ads more helpful in 2010, survey says

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Online drug ads are significantly more helpful this year, particularly with respect to side effect and safety information, according to an About.com survey of its users.

Medscape.com tops with docs, says report

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Physicians going online (via computer) for health information visit professional sites most often, and they visit WebMD's Medscape -- a free portal for physicians -- more than any other, according to a comScore/ImpactRx study.

Patients look to docs for web suggestions -- but most don't get them

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Consumers want more help from their doctors in finding relevant health information on the web, but their doctors are often failing to deliver, according to new research by consumer engagement specialist Kyp and Opinion Research Corporation.

Consumers want unbranded sites, despite FDA warnings

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Despite recent FDA missives regarding pharma-sponsored educational sites, consumers want condition awareness information from drugmakers, including a link to the brand, a Manhattan Research study found.

Viagra, Nexium and Chantix are Mensa-worthy brands, says digital IQ study

Viagra, Nexium and Chantix are Mensa-worthy brands, says digital IQ study

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Marketers working on Pfizer brands Viagra and Chantix, and AstraZeneca's Nexium, can pat themselves on the back, since they all scored in the "genius" percentile based on digital marketing competency, according to the L2 Digital IQ Index.

Adults with chronic disease less likely to go online, report finds

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Even when factors like education level, income and age are accounted for, adults with chronic diseases are still less likely to go online or have internet access, compared with other adults, according to a Pew report.

Between the doc and pharmacy, patients get online, says survey

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Just 35% of the individuals surveyed by About.com in June said they would fill a prescription on doctor's orders after a diagnosis, without first doing research online.

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

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