Synovate managers stay on at Ipsos

Share this article:
Pierre Le Manh
Pierre Le Manh

Ipsos reorganized its marketing specialty—the largest of its global business lines, representing nearly half of total revenues in 2011.

Marketing remains under the global leadership of Pierre Le Manh, chairman and CEO of Ipsos Marketing, and deputy CEO and chairman of Ipsos ASI.

The group is now organized through four practices, including Ipsos Healthcare, which offers syndicated services through therapy monitors as well as custom research.

Ipsos already had a health division in its marketing specialty, “but the combination with Synovate has enabled us to significantly increase our coverage and business size, and to offer new services,” said Michael Spedding, who was named CEO of Ipsos Healthcare, with Bob Douglas leading the custom research teams. Both came from Synovate's healthcare division where they held top management posts.

Ipsos completed its Synovate acquisition in October for £525 million ($822 million).
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

MM&M Future Leaders


Register now

Early bird $1,950 before 31 October 2014

*Group discounts available on request 

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete October 2014 Digital Edition

Read the complete October 2014 Digital Edition

Click the above link to access the complete Digital Edition of the October 2014 issue of MM&M, with all text, charts and pictures.

Predicting your pink slip

Predicting your pink slip

Any time a firm needs to save money, high-salaried executives are targets

Private View: New ways to engage with customers

Private View: New ways to engage with customers

These healthcare social media campaigns successfully use emotion, altruism and the human desire to "brand" oneself to get customers engaged.