Tanya Lewis

Most Recent Articles by Tanya Lewis

Best Healthcare Professional Media Brand: 2014

Best Healthcare Professional Media Brand: 2014

Recognizes print publications and/or web properties that carry editorial content aimed at healthcare professionals, including medical journals and periodicals.

Best Use of Direct Marketing: 2014

Best Use of Direct Marketing: 2014

Recognizes marketing initiatives that individually target consumers, healthcare professionals or any other stakeholder audience, with the objective of inducing a response or specific action.

Best Use of Public Relations: 2014

Best Use of Public Relations: 2014

Recognizes efforts promoting awareness and positive perception of healthcare products, services, corporations and organizations to consumers, employees, healthcare professionals, the investor community and other stakeholder groups.

Best Branded Website for Consumers: 2014

Best Branded Website for Consumers: 2014

Recognizes websites promoting specific branded medical products and services (brand.com) to the consumer audience. Does not include online media properties.

Best Branded Website for HCPs: 2014

Best Branded Website for HCPs: 2014

Recognizes websites promoting specific branded medical products and services (brand.com) to healthcare professionals. Does not include online media properties.

More Articles by Tanya Lewis


Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.

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