Most Recent Articles by Tanya Lewis
Recognizes print publications and/or web properties that carry editorial content aimed at healthcare professionals, including medical journals and periodicals.
Recognizes marketing initiatives that individually target consumers, healthcare professionals or any other stakeholder audience, with the objective of inducing a response or specific action.
Recognizes efforts promoting awareness and positive perception of healthcare products, services, corporations and organizations to consumers, employees, healthcare professionals, the investor community and other stakeholder groups.
Recognizes websites promoting specific branded medical products and services (brand.com) to the consumer audience. Does not include online media properties.
Recognizes websites promoting specific branded medical products and services (brand.com) to healthcare professionals. Does not include online media properties.
More Articles by Tanya Lewis
Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.