Most Recent Articles by Tanya Lewis
Click the link below to access the complete Digital Edition of the 2015 Book of the Night, featuring all of the award winners from the 2015 MM&M Awards, as well as all of the judges
Any print publication and/or web property carrying editorial content directed at consumers and patients, including: magazines, newspapers, newspaper sections, custom publications, websites and online versions of print brands. //Sponsored by Concentric Health Experience
Any print publication and/or web property carrying editorial content directed at healthcare professionals, including medical journals and periodicals.
Communications efforts promoting awareness and positive perception of healthcare products, services, corporations and organizations to consumers, employees, healthcare professionals, the investor community and other stakeholder groups.
Websites promoting specific branded medical products and services (brand.com) to the consumer audience. //Sponsored by Lifescript
More Articles by Tanya Lewis
Content marketing is not advertising in the old sense. In its use of social media, content marketing challenges consumers while relying on their input. It is proactive and responsive to their concerns, needs and energy. Content marketing has become the new voice of marketing. Learn what you need to know and how pharma marketers can adapt to this innovative venture into social media by clicking here for access.