Most Recent Articles by Tanya Lewis
Recognizes print publications and/or web properties that carry editorial content aimed at healthcare professionals, including medical journals and periodicals.
Recognizes marketing initiatives that individually target consumers, healthcare professionals or any other stakeholder audience, with the objective of inducing a response or specific action.
Recognizes efforts promoting awareness and positive perception of healthcare products, services, corporations and organizations to consumers, employees, healthcare professionals, the investor community and other stakeholder groups.
Recognizes websites promoting specific branded medical products and services (brand.com) to the consumer audience. Does not include online media properties.
Recognizes websites promoting specific branded medical products and services (brand.com) to healthcare professionals. Does not include online media properties.
More Articles by Tanya Lewis
Pharma continues to struggle with its image. Exhibit A is the public debate around the price of, and access to, new and innovative meds. As countless transformative technologies hit market, has industry done enough to anchor its permission to innovate? To provide a closer look at trends affecting trust over the past year, MM&M presents this e-book, "The 2015 Edelman Trust Barometer." Click here.