Omnicom makes first management, tech consulting purchase

Omnicom makes first management, tech consulting purchase

Credera - like consultancies - has direct access to Fortune 500 C-suite execs.

'Long way to go' before top pharma companies' digital presence measures up to current tech standards: study

'Long way to go' before top pharma companies' digital presence measures up to current tech standards: study

A cross section of pharma brand websites fell short across all measured areas, including consumer experience, technology, SEO, and analytics, researchers said.

GSK digital leader brings tech flair

GSK digital leader brings tech flair

GSK consumer healthcare chief digital officer Marc Speichert talks about being a builder.

Global marketers expect their budgets to rise in 2019

Global marketers expect their budgets to rise in 2019

At least six in 10 marketing chiefs globally are expecting growth in their budgets in the coming year, with 73% of UK chief marketing officers predicting a boost.

What pharma brands can learn from Amazon's inaugural Voice Summit

What pharma brands can learn from Amazon's inaugural Voice Summit

As the "age of touch," as Amazon calls it, gradually gives way to voice, it's even more important to have a robust search strategy.

TV4 unveils streaming network dedicated to cancer

TV4 unveils streaming network dedicated to cancer

The channel will feature content about the full range of the cancer journey.

Rockpointe launches medical education program on Amazon's Alexa

Rockpointe launches medical education program on Amazon's Alexa

Alexa could make it easier for doctors to squeeze CME programs into their busy schedules.

Epilepsy group has advice for Pixar following its photosensitivity faux paus

Epilepsy group has advice for Pixar following its photosensitivity faux paus

Fans hailed Disney's response following a strobe-light slip-up in the film Incredibles 2, but a patient group says it must go a step further as it seeks to recover from the blunder.

How the Amazon-PillPack deal could benefit pharma and win over patients

How the Amazon-PillPack deal could benefit pharma and win over patients

A survey from DRG Digital measured patient and doctor support for Amazon becoming an online pharmacy.

Live, from Cannes: Interview | Chris Neuner, PulsePoint

Live, from Cannes: Interview | Chris Neuner, PulsePoint

PulsePoint's chief revenue officer Chris Neuner talks trends, technology, and why personalization is having its day in the sun.

AARP, tech firms to test voice-based health tools among senior set

AARP, tech firms to test voice-based health tools among senior set

Pillo's voice-activated robot will be studied among those 50-plus with diabetes. The robot uses facial recognition and can respond HIPAA-compliantly to questions.

'Will Marcel replace creatives?': Sadoun faces deluge of questions from Publicis staff and clients

'Will Marcel replace creatives?': Sadoun faces deluge of questions from Publicis staff and clients

Just after the launch of Marcel, Publicis chief executive Arthur Sadoun was bombarded with questions from a packed room of clients, staff, and journalists.

Ogilvy unveils new identity: CEO Seifert explains agency's new structure and purpose

Ogilvy unveils new identity: CEO Seifert explains agency's new structure and purpose

Ogilvy is ditching Mather, introducing a new corporate identity and cementing months of streamlining with a simplified organizational structure that chief executive John Siefert says will "build a new model for our industry".

One-word answers with Publicis Groupe chairman Maurice Lévy

One-word answers with Publicis Groupe chairman Maurice Lévy

The former Publicis Groupe chief executive provides a word of advice (literally) to Sir Martin Sorrell on life "post-CEO", as well as the right time to retire and life with a beard.

Sorrell confirms adland return with 'tech, data and content'-focused S4 Capital

Sorrell confirms adland return with 'tech, data and content'-focused S4 Capital

Sir Martin Sorrell has confirmed details of his return to the front line of advertising only weeks after leaving WPP, with the launch of a new "multinational communication services business".