Pharma can reach physicians within the EHR, but they must send the right message at the right time, she said at an MM&M event.
The drugmaker is using Propeller Health's sensor technology to find new ways to improve adherence in clinical studies.
The search-engine giant says that one in 20 online searches are related to healthcare, and more users are using mobile to consume media.
How VR, nanotechnology, and 3D printing could improve the value of healthcare; 100 experimental therapies in late-stage clinical trials; Kite Pharma plans "controlled" launch of CAR-T therapy
Companies such as Eli Lilly and Medtronic have launched branded apps for their products, but experts say they don't make sense for all medicines.
A new survey found that U.S. pharma marketers prefer using social media and mobile apps to reach healthcare providers.
Former Valeant and Philidor execs arrested; at least 1 million enroll in 2017 exchange plans; mobile game helps scientists study dementia
The programmatic advertising technology company also hired Chris Neuner as SVP and GM of digital health.
As digital-health funding increases, here's how VR, nanotechnology, and 3D printing could potentially improve the value of healthcare.
While VR is only just getting started, some marketers are already embracing its potential to offer an immersive experience for far-off future campaigns.
It's becoming less and less likely that an in-person physician/sales rep interaction will take place at the healthcare provider's office.
As the effectiveness of in-person detailing wanes, how will cloud-based content solutions adapt?
With the acquisition of VR developer BioLucid, Sharecare hopes to use empathy to encourage behavior change.
A 2005 study estimated that 3.6 million people do not receive nonemergency medical care because they don't have access to transportation.
Some drugmakers employ unsettling ads; Teva said the FDA may grant quick review for generic EpiPen; Sanofi and Google's Verily partner in diabetes
Pure Communications CEO Andrea Johnston will lead the combined agency.
Physicians are seeking beyond-the-pill services from drugmakers, but few sales reps shares details with docs about these programs, a new report finds.
The intersection of data, technology, and medicine is rapidly changing how doctors practice, drug companies market, and patients engage with the healthcare system.
Walgreens Boots partners with PBM; Clinton proposes mental health plan; BI and Qualcomm to develop connected inhaler
Does virtual reality represent a new way for marketers to create immersive experiences — or is this just the industry's latest shiny object?
The popular fitness tracker maker hired Adam Pellegrini, Walgreens' VP of digital health, to boost pharma and healthcare deals.
The company launched a health watch, a connected scale, a blood pressure monitor, and a thermometer.
IBM develops chip to detect early stages of cancer; Theranos plans to develop a "minilab;" Aetna and Humana to sell $117 million in assets
GSK partners with Google to create joint venture; Philips Healthcare launches a health watch; Advent invests in inVentiv Health
Twitter's health team offers advice on how pharma and healthcare companies can more effectively utilize 140 characters.
She will be responsible for the medical device practice's strategy and operations across all W2O Group agencies.
Baby boomers have taken to health tech with surprising ease, opening up a wealth of opportunities for marketers savvy enough to pursue them.
The power of hackathons is now magnified because of the power of the internet and social media, giving both patients and healthcare professionals a global platform for their voices.
The FDA declines to approve Novartis biosimilar; GSK partners with Apple's ResearchKit; drugmakers partner with Lyft for clinical trial participants
The health technology company's EVP of business growth and analytics talks about his career path, from studying medicine to leading ContextMedia:Health's commercial solutions team.
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- GSK and Propeller Health's smart inhaler aims to improve adherence in clinical trials
- Omnicom merges AgencyRx, Flashpoint and three other agencies to form DDB Health
- No free lunch for docs: Sponsored meals linked to more prescriptions
- Non-profit behind Free Killer Tan wants parents to practice sun safety
- Allergan draws on A-list celebs to drive engagement
- Women in senior industry roles improve connections with patients, execs say