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'Long way to go' before top pharma companies' digital presence measures up to current tech standards: studyAugust 01, 2018
A cross section of pharma brand websites fell short across all measured areas, including consumer experience, technology, SEO, and analytics, researchers said.
GSK consumer healthcare chief digital officer Marc Speichert talks about being a builder.
At least six in 10 marketing chiefs globally are expecting growth in their budgets in the coming year, with 73% of UK chief marketing officers predicting a boost.
As the "age of touch," as Amazon calls it, gradually gives way to voice, it's even more important to have a robust search strategy.
The channel will feature content about the full range of the cancer journey.
PulsePoint's chief revenue officer Chris Neuner talks trends, technology, and why personalization is having its day in the sun.
Pillo's voice-activated robot will be studied among those 50-plus with diabetes. The robot uses facial recognition and can respond HIPAA-compliantly to questions.
Just after the launch of Marcel, Publicis chief executive Arthur Sadoun was bombarded with questions from a packed room of clients, staff, and journalists.
Ogilvy is ditching Mather, introducing a new corporate identity and cementing months of streamlining with a simplified organizational structure that chief executive John Siefert says will "build a new model for our industry".
The former Publicis Groupe chief executive provides a word of advice (literally) to Sir Martin Sorrell on life "post-CEO", as well as the right time to retire and life with a beard.
Sir Martin Sorrell has confirmed details of his return to the front line of advertising only weeks after leaving WPP, with the launch of a new "multinational communication services business".
As deepening healthcare forays by tech and e-commerce giants ratchet up the pressure on pharma to become more consumer friendly, drugmakers are still defining their new role.
Neera Chaudhary is global president of healthcare of Golin.
Becky Chidester is CEO of Wunderman Health.
Kathy Delaney is chief creative officer of Publicis Health.
Genevieve Paquette is chief marketing officer and board member of Level Ex.
Shaun Qualheim from Amazon Web Services explained how the company's small teams and customer-first and failure-friendly culture promotes innovation.
Experts on using technology to change patient behavior and other topics.
Digital health experts discussed how tech is disrupting the healthcare industry at the MM&M Transforming Healthcare conference.
At the Asembia Specialty Pharma summit, speakers described a healthcare ecosystem in which specialty products will represent nearly half of all drug spending.
The former WPP chief executive shared his view on technology, the economy, and politics on Tuesday at Techonomy NYC 18.
Marketers discuss the role of ad safety tech in helping pharma clients feel comfortable with ads in non-endemic media.
Record year for brands, fewer celebrities, lower volume of entries expected and much more.
Here are the 40 upstarts and veterans who are transforming the healthcare industry.
Those on the vanguard of transformation include a number of upstarts and veteran gurus taking on historic challenges plaguing health data.
Jay Appel is executive director of Bristol-Myers Squibb.
Sundeep Bhan is cofounder and CEO of Prognos.
Jeffrey Brewer is cofounder, president, and CEO of Bigfoot Biomedical.