It's becoming less and less likely that an in-person physician/sales rep interaction will take place at the healthcare provider's office.
As the effectiveness of in-person detailing wanes, how will cloud-based content solutions adapt?
With the acquisition of VR developer BioLucid, Sharecare hopes to use empathy to encourage behavior change.
A 2005 study estimated that 3.6 million people do not receive nonemergency medical care because they don't have access to transportation.
Some drugmakers employ unsettling ads; Teva said the FDA may grant quick review for generic EpiPen; Sanofi and Google's Verily partner in diabetes
Pure Communications CEO Andrea Johnston will lead the combined agency.
Physicians are seeking beyond-the-pill services from drugmakers, but few sales reps shares details with docs about these programs, a new report finds.
The intersection of data, technology, and medicine is rapidly changing how doctors practice, drug companies market, and patients engage with the healthcare system.
Walgreens Boots partners with PBM; Clinton proposes mental health plan; BI and Qualcomm to develop connected inhaler
Does virtual reality represent a new way for marketers to create immersive experiences — or is this just the industry's latest shiny object?
The popular fitness tracker maker hired Adam Pellegrini, Walgreens' VP of digital health, to boost pharma and healthcare deals.
The company launched a health watch, a connected scale, a blood pressure monitor, and a thermometer.
IBM develops chip to detect early stages of cancer; Theranos plans to develop a "minilab;" Aetna and Humana to sell $117 million in assets
GSK partners with Google to create joint venture; Philips Healthcare launches a health watch; Advent invests in inVentiv Health
Twitter's health team offers advice on how pharma and healthcare companies can more effectively utilize 140 characters.
She will be responsible for the medical device practice's strategy and operations across all W2O Group agencies.
Baby boomers have taken to health tech with surprising ease, opening up a wealth of opportunities for marketers savvy enough to pursue them.
The power of hackathons is now magnified because of the power of the internet and social media, giving both patients and healthcare professionals a global platform for their voices.
The FDA declines to approve Novartis biosimilar; GSK partners with Apple's ResearchKit; drugmakers partner with Lyft for clinical trial participants
The health technology company's EVP of business growth and analytics talks about his career path, from studying medicine to leading ContextMedia:Health's commercial solutions team.
Drugmakers test out virtual reality, partner with companies like Spotify, and go for the cinematic at Cannes Lions.
Sproutel CEO Aaron Horowitz talks about how Jerry the Bear came to life and why endocrinologists are stocking the bear in their offices.
Bing can identify people with cancer symptoms; an experimental rheumatoid arthritis meets trial goals; the FDA updates compassionate use rules
Get in line for the news that's going to rock HCP marketing in 2016 and beyond.
Industry is partnering with Watson to try and solve some of healthcare's most pressing questions.
Wieden+Kennedy Portland's VR work for the National Multiple Sclerosis Society lets wheelchair-bound patients experience their favorite activities again, like dancing or surfing.
IBM Watson Health's cognitive computing system for oncology tackles one of the leading causes of death worldwide and attempts to eradicate misdiagnoses.
The move away from a fee-for-service reimbursement model and the arrival of promising new technology have created demand for big data in healthcare.
Already, there's cognitive cooking for your kitchen and cognitive coaching for your daily run. What's Watson's vision for medicine?
The editorial staff of MM&M recently visited IBM Watson's offices in New York. What ensued was the creation of Watson Week.
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- Five things for pharma marketers to know: Thursday, October 20, 2016
- Five things for pharma marketers to know: Monday, October 24, 2016
- Five things for pharma marketers to know: Wednesday, October 19, 2016
- Five things for pharma marketers to know: Tuesday, October 25, 2016
- Merck educates doctors about biosimilars, long before it will sell one in the U.S.
- 4 trends with the potential to change behavior in the patient journey
- 2016 Pharma Report: All the data in one place
- What do physicians think about biosimilars?
- Novartis considers new sales model for experimental cancer therapy