Technology

An EHR strategy can't be measured in clicks, says Lilly exec

An EHR strategy can't be measured in clicks, says Lilly exec

By

Pharma can reach physicians within the EHR, but they must send the right message at the right time, she said at an MM&M event.

GSK and Propeller Health's smart inhaler aims to improve adherence in clinical trials

GSK and Propeller Health's smart inhaler aims to improve adherence in clinical trials

By

The drugmaker is using Propeller Health's sensor technology to find new ways to improve adherence in clinical studies.

As users move to mobile, Google says they made 200 million queries for info about cancer drugs

As users move to mobile, Google says they made 200 million queries for info about cancer drugs

By

The search-engine giant says that one in 20 online searches are related to healthcare, and more users are using mobile to consume media.

MM&M's top 5 stories in November 2016

MM&M's top 5 stories in November 2016

By

How VR, nanotechnology, and 3D printing could improve the value of healthcare; 100 experimental therapies in late-stage clinical trials; Kite Pharma plans "controlled" launch of CAR-T therapy

Lilly's branded app for Trulicity looks to address adherence

Lilly's branded app for Trulicity looks to address adherence

By

Companies such as Eli Lilly and Medtronic have launched branded apps for their products, but experts say they don't make sense for all medicines.

U.S. marketers spend slightly less on digital engagement with docs than China

U.S. marketers spend slightly less on digital engagement with docs than China

By

A new survey found that U.S. pharma marketers prefer using social media and mobile apps to reach healthcare providers.

Five things for pharma marketers to know: Thursday, November 17, 2016

Five things for pharma marketers to know: Thursday, November 17, 2016

By

Former Valeant and Philidor execs arrested; at least 1 million enroll in 2017 exchange plans; mobile game helps scientists study dementia

PulsePoint launches health vertical for programmatic advertising

PulsePoint launches health vertical for programmatic advertising

By

The programmatic advertising technology company also hired Chris Neuner as SVP and GM of digital health.

3 health tech innovations experts say will revolutionalize healthcare

3 health tech innovations experts say will revolutionalize healthcare

By

As digital-health funding increases, here's how VR, nanotechnology, and 3D printing could potentially improve the value of healthcare.

How Excedrin brought VR to drug marketing with The Migraine Experience

How Excedrin brought VR to drug marketing with The Migraine Experience

By

While VR is only just getting started, some marketers are already embracing its potential to offer an immersive experience for far-off future campaigns.

Adding Support at the Point of Care May Also Improve Access to Docs

Adding Support at the Point of Care May Also Improve Access to Docs

It's becoming less and less likely that an in-person physician/sales rep interaction will take place at the healthcare provider's office.

4 Ways Dwindling Pharma Sales Detailing Will Affect the Cloud

4 Ways Dwindling Pharma Sales Detailing Will Affect the Cloud

As the effectiveness of in-person detailing wanes, how will cloud-based content solutions adapt?

Sharecare aims to drive behavior change with VR acquisition

Sharecare aims to drive behavior change with VR acquisition

By

With the acquisition of VR developer BioLucid, Sharecare hopes to use empathy to encourage behavior change.

Uber partners with startup to take patients to the doctor

Uber partners with startup to take patients to the doctor

By

A 2005 study estimated that 3.6 million people do not receive nonemergency medical care because they don't have access to transportation.

Five things for pharma marketers to know: Monday, September 12, 2016

Five things for pharma marketers to know: Monday, September 12, 2016

By

Some drugmakers employ unsettling ads; Teva said the FDA may grant quick review for generic EpiPen; Sanofi and Google's Verily partner in diabetes

W2O acquires Pure Communications, plans to create new health and tech agency

W2O acquires Pure Communications, plans to create new health and tech agency

By

Pure Communications CEO Andrea Johnston will lead the combined agency.

Report: 3 tips for pharma to provide beyond-the-pill services

Report: 3 tips for pharma to provide beyond-the-pill services

By

Physicians are seeking beyond-the-pill services from drugmakers, but few sales reps shares details with docs about these programs, a new report finds.

Data, Technology, and Medicine: How They Intersect

Data, Technology, and Medicine: How They Intersect

By

The intersection of data, technology, and medicine is rapidly changing how doctors practice, drug companies market, and patients engage with the healthcare system.

Five things for pharma marketers to know: Tuesday, August 30, 2016

Five things for pharma marketers to know: Tuesday, August 30, 2016

By

Walgreens Boots partners with PBM; Clinton proposes mental health plan; BI and Qualcomm to develop connected inhaler

How Can Marketers Best Unleash the Potential of Virtual Reality?

How Can Marketers Best Unleash the Potential of Virtual Reality?

Does virtual reality represent a new way for marketers to create immersive experiences — or is this just the industry's latest shiny object?

Fitbit hires Walgreens exec as digital health VP

Fitbit hires Walgreens exec as digital health VP

By

The popular fitness tracker maker hired Adam Pellegrini, Walgreens' VP of digital health, to boost pharma and healthcare deals.

Philips launches health watch and 3 other connected devices

Philips launches health watch and 3 other connected devices

By

The company launched a health watch, a connected scale, a blood pressure monitor, and a thermometer.

Five things for pharma marketers to know: Tuesday, August 2, 2016

Five things for pharma marketers to know: Tuesday, August 2, 2016

By

IBM develops chip to detect early stages of cancer; Theranos plans to develop a "minilab;" Aetna and Humana to sell $117 million in assets

Five things for pharma marketers to know: Monday, August 1, 2016

Five things for pharma marketers to know: Monday, August 1, 2016

By

GSK partners with Google to create joint venture; Philips Healthcare launches a health watch; Advent invests in inVentiv Health

8 ways for pharma to improve the way it uses Twitter

8 ways for pharma to improve the way it uses Twitter

By

Twitter's health team offers advice on how pharma and healthcare companies can more effectively utilize 140 characters.

W2O names Gillespie chief strategy officer of medtech practice

W2O names Gillespie chief strategy officer of medtech practice

By

She will be responsible for the medical device practice's strategy and operations across all W2O Group agencies.

Healthcare marketers: Don't forget about the baby boomers

Healthcare marketers: Don't forget about the baby boomers

By

Baby boomers have taken to health tech with surprising ease, opening up a wealth of opportunities for marketers savvy enough to pursue them.

Hacking Healthcare: Will It Help the Patient?

Hacking Healthcare: Will It Help the Patient?

The power of hackathons is now magnified because of the power of the internet and social media, giving both patients and healthcare professionals a global platform for their voices.

Five things for pharma marketers to know: Tuesday, July 19, 2016

Five things for pharma marketers to know: Tuesday, July 19, 2016

By

The FDA declines to approve Novartis biosimilar; GSK partners with Apple's ResearchKit; drugmakers partner with Lyft for clinical trial participants

At Work With: ContextMedia:Health's Ashik Desai

At Work With: ContextMedia:Health's Ashik Desai

By

The health technology company's EVP of business growth and analytics talks about his career path, from studying medicine to leading ContextMedia:Health's commercial solutions team.

OPINION

Email Newsletters