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Congratulations to the winners of the MM&M Awards 2010!

Thank you to everyone who helped make the MM&M Awards 2010 such a success.
To be included on updates about the MMM Awards 2011 please email Natasha Mulla.

SAMPLE DOSSIER: Vyvanse

November 21, 2007

Shire's marketing strategy with Vyvanse involves converting patients from category leader Adderall XR over to the new drug, which launched in June after its February approval to treat symptoms of ADHD in children aged 6 to 12.

MM&M's New Drug Dossier combines promotional insights with clinical information to offer marketers the first complete online resource for newly approved drugs. Each dossier features agency rosters, marketing strategy, recent news coverage, clinical insights from Monthly Prescribing Reference (MPR), market data from IMS Health, physician outlook from the GfK US Healthcare Companies and late-stage pipeline candidates from Adis R&D Insight.

Don't throw the creative baby out with the metrics bathwater!

Learning to trust your instincts when you come upon a good idea may allow you to establish industry metrics instead of waiting to be guided by them.

Celebrating Loud, Proud Working Women

Sheryl Sandberg's "Lean In" can be read by women as a call to action, convincing them they are capable, competent—and needed as corporate leaders.

A play borrowed from the Silver Linings book

How the story told in the recent hit film can help put the job of healthcare marketers in a new light.

So many screens, so little time

These days, an effective email strategy goes far beyond composing and sending. Here are few tips to make sure your email message gets across no matter what kind of device is used to read it.

What are people saying about your brand?

Social listening can be a great source of information—if you know the right way to listen. Here are 5 free tools to help you get a handle on how your brand is coming across via social media.

Marketing like Mad Men

Don Draper and his associates may have played by a different set of rules than those faced by today's advertising industry, but some things have stayed the same—and will remain forever unchanged

Persuade versus convince

Convincing and persuading are both powerful tools that get your message across to your audience. Here's why you should use them both.

The Tango Lesson

Surrendering to the Tango—or just to the world around you—can open up the pathway to great ideas.

5 reasons to employ a patient-focused strategy

If you're promoting an orphan drug, here are some reasons why patients and caregivers should be a central part of the strategy for your brand.

5 ways to get your focus back

In a world with so many things competing for our attention, it can be hard to keep a single-minded focus on the task at hand. Here are some tips to help you weed out the clutter and stay on track.

Adcetris

Adcirca

Afinitor

Afluria

Akten

Altabax

Alvesco

Angeliq

Arcalyst

Arzerra

Azasite

Azor

Banzel

Brovana

Bystolic

Calomist

Cimzia

Cleviprex

Combigan

Complera

Daliresp

Dificid

Divigel

Doribax

Edurant

Effient

Egrifta

Elestrin

Endometrin

Entereg

Epiduo Gel

Evamist

Exforge 5/160

Eylea

Fanapt

Feraheme

Fexmid

Flector Patch

Fosteum

Fusilev

Gilenya

Halaven

Ibudone

Implanon

Incivek

Intelence

Invega

Invega Sustenna

Isentress

Istodax

Ixempra

Ixiaro

Jakafi

Janumet

Jevtana

Juvisync

Kapidex

Kinrix

Kuvan

Latuda

Lexiscan

Lialda

Liquadd

Livalo

Lumizyme

Lusedra

Lybrel

Makena

Moxatag

Multaq

Natazia

Neupro

Nplate

Omnaris

Onfi

Onglyza

Ozurdex

Pataday

Patanase

PegIntron/REBETOL

Pentacel

Perforomist

Pradaxa

PrandiMet

Pristiq

Prolia

Promacta

Pylera

Reclast

Recothrom

Relistor

Renvela

RiaSTAP

Rotarix

Samsca

Saphris

Savella

Selzentry

Simcor

Simponi

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.