Text4baby firm's new diabetes app

Share this article:

Mobile health firm Voxiva, which was part of the innovative Johnson & Johnson-supported text4baby program, is looking to tackle type 2 diabetes with Care4Life.

The mobile health program includes a personalized patient portal and may also be expanded to include an app (feedback from three test sites will be used to tweak the project), but the text element is the key driver—in addition to delivering advice and education information, users can also send information about glucose levels and doctor appointments through their phones and into the patient profile. Text messaging rates are the only cost linked to the initiative.­
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete September 2014 Digital Edition

Read the complete September 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.

Medical marketing needs mainstream Mad Men

Medical marketing needs mainstream Mad Men

Agencies must generate emotional resonance with the target audience, not unlike Apple, Pepsi or Nike

Are discounts cutting out co-pays?

GSK's decision to cut Advair's price spurred some PBMs to put it back on formulary. Will drugmaker discounts diminish the need for loyalty programs? How can these programs stay relevant beyond giving co-pay assistance?