Texting

Engaging mobile diabetes management

Engaging mobile diabetes management

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A six-month pilot program at the University of Chicago improved glycemic control and engaged patients and HCPs through one key device: a mobile phone.

Company news: HBA and Cardinal Health; Bristol-Myers Squibb; Spyglass; Cochrane

Company news: HBA and Cardinal Health; Bristol-Myers Squibb; Spyglass; Cochrane

HBA honors Cardinal Health, BMS adds another drug to the trash heap, Spyglass says nurses don't really like iPads and Cochrane finds texting is a good way to help smokers become quitters.

Text4baby firm launches mobile diabetes program

Text4baby firm launches mobile diabetes program

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Voxiva's latest mhealth project delivers diabetes education to patient phones.

Pfizer texting campaign plugs vaccinations

Pfizer texting campaign plugs vaccinations

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Pfizer is piloting a mobile education campaign promoting awareness of the value of childhood vaccinations through texting.

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MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.