1. HEALTHCARE CONSUMER MEDIA BRAND
- Health Union for RheumatoidArthritis.net
- Remedy Health Media for HealthCentral
- Smart + Strong for POZ
- WebMD for WebMD magazine’s 2016 redesign
- What to Expect for WhatToExpect.com
2. HEALTHCARE PROFESSIONAL MEDIA BRAND
- Genuine for Athenahealth for Athenainsight
- HMP Communications for Consultant360
- Medscape for Medscape Business of Medicine: A Magazine for Physicians
- Medscape for Medscape
- ReachMD for ReachMD: Be Part of the Knowledge
3. AGENCY SELF-PROMOTION
- Cambridge BioMarketing for Give Pause for Some Good
- HCB Health for the HCB Health Manny Awards video
- Intouch Solutions for #ALLin Program
- McCann Healthcare for #GoodPress
- The Bloc for Health Well Next 2017 Spring issue Magazine
4. BRANDED WEBSITE FOR CONSUMERS
- Digitas Health and Shire for Xiidra.com
- FCB Health and Boehringer Ingelheim for Stiolto.com/Section 6
- ghg | greyhealth group, part of WPP Health & Wellness, and Pfizer for Trumenba.com
- Intouch Solutions and Galderma for RestylaneUSA.com
- Wunderman Health and Pfizer for Xeljanz.com
5. BRANDED WEBSITE FOR HEALTHCARE PROFESSIONALS
- Calcium and Strongbridge Biopharma for the Keveyis branded websites for HCPs
- FCB Health and Teva Women’s Health for the Paragard website for HCPs
- MedThink and Cohera Medical for TissuGlu for the transformation consumer
- Motionstrand and Avanir Pharmaceuticals for NuedextaHCP.com
- StoneArch and Veran Medical Technologies for the SPiN System
6. CONSUMER PRINT CAMPAIGN
- Area 23, an FCB Health network company, and the Alzheimer’s Foundation of America for The Hardest Crossword
- BBDO New York, Pathway, and Takeda for Entyvio for Doors Print
- FCB Health and Allergan/Ironwood for Linzess for Enough
- GSW and Boehringer Ingelheim for Atrovent for Meet the Puffagins
- GSW and Eli Lilly for Lilly Oncology on Canvas
7. CORPORATE BRANDING CAMPAIGN
- HealthWork and Pfizer for Driven to Discover the Cure
- Interplanetary and City of Hope for Miracle Of Science With Soul
- Level and Urgent Care Partners for Indigo Urgent Care
- Partners & Simons and TransMedics for TransMedics
- Scorr Marketing and Endpoint Clinical for Endpoint Clinical’s 2016 rebrand
8. DIGITAL INITIATIVE FOR CONSUMERS (INCLUDES MEDICAL, AS WELL AS HEALTH & WELLNESS)
- Digitas Health and Shire for Vyvanse for ADHD for Bright Words
- GSW and Eli Lilly for Lilly Oncology on Canvas
- HCB Health and Johns Hopkins’ Kennedy Krieger Institute for the Autism & Trauma Interactive Assessment App
- HCB Health and Medac Pharma for Rasuvo for Ask About MTX
- Publicis North America and Merck for Gardasil 9 for What Will You Say, an unbranded HPV disease awareness campaign
9. DIGITAL INITIATIVE FOR NON-CONSUMERS
- Area 23, an FCB Health network agency, and Eli Lilly for Time Hides Alz
- CDM New York and Acadia for Nuplazid for What Are Your Patients Holding Back?
- HCB Health and Johns Hopkins’ Kennedy Krieger Institute for Autism & Trauma Interactive Assessment App
- Hive Health and Pacira for the Exparel Virtual Reality Simulation Training Experience
- Hudson Global, an FCB Health network company, and Sunovion for Aptiom for the Ready to Tune In? campaign at the American Epilepsy Society meeting in 2016
10. DISEASE EDUCATION CAMPAIGN
- Area 23, an FCB Health network company, and the Alzheimer’s Foundation of America for The Hardest Crossword
- CDM Princeton and AstraZeneca for Little Lungs
- Creation and Novartis for Gilenya for MS: No Filter
- GSW-NY and Eli Lilly for Lilly Oncology for Still Waiting
- Publicis North America and Merck for Gardasil 9 for What Will You Say, an unbranded HPV disease awareness campaign
11. FILM OR VIDEO
- Area 23, an FCB Health network company, and the Mollie Biggane Melanoma Foundation/Mollie’s Fund for Mr. Sun
- HealthWork and Pfizer for Driven to Discover the Cure
- Evoke Health Philadelphia and Amgen for Enbrel for the Things We Go Through
- ghg | greyhealth group, part of WPP Health & Wellness, and Pfizer for Trumenba for Birthday Party
- Wunderman Health and GSK for Theraflu for What Powers You
12. MULTICHANNEL CAMPAIGN (SMALL TO MEDIUM PRODUCT SIZE)
- Area 23, an FCB Health network agency, and Eli Lilly for Time Hides Alz
- CDM Princeton and AstraZeneca for Little Lungs
- McCann Healthcare and NOW-NYC for Nasty or Nice
- Spectrum Science Communications and Astellas Oncology for Astellas Oncology C3 Prize
- StoneArch and Medela for the Sonata launch
13. MULTICHANNEL CAMPAIGN (LARGE PRODUCT SIZE)
- Area 23, an FCB Health network agency, and the Boehringer Ingelheim and Lilly Diabetes Alliance for The Epic Battle
- Digitas Health and Gilead Sciences for Healthysexual
- Havas Lynx and Essilor Group for Transitions Optical for Live the Good Light
- precisioneffect and Exact Sciences for Cologuard
- Publicis North America and Merck for Gardasil 9 for What Will You Say, an unbranded HPV disease awareness campaign
14. MULTICULTURAL CAMPAIGN
- APartnership and Gilead Sciences for Be About It: Breaking the Silence on Hepatitis B in the Asian-American Community
- Area 23, an FCB Health network agency, and Gilead Sciences for Vemlidy for Designed To Get You There
- FCB Health and the TB Alliance for Louder Than TB
- Havas New York and ViiV Healthcare for New Goal
- Maricich Health and L.A. Care Health Plan for L.A. Care Covered, a multi-faceted open enrollment campaign
15. ORPHAN PRODUCT MARKETING INITIATIVE
- Area 23, an FCB Health network agency, and Genentech for Alecensa for The ALK Positivity Project
- Cambridge BioMarketing and Intercept Pharmaceuticals for Ocaliva for Welcome to Your World
- Eveo and AbbVie for Lupron Depot PEDs for the central precocious puberty disease awareness and treatment support program
- LaVoieHealthScience Strategic Communications and Newron Pharmaceuticals for Sarizotan
- Publicis LifeBrands Medicus and AbbVie for Humira Dermatology for the Hidradenitis Suppurativa Referral Program
16. PHILANTHROPIC CAMPAIGN
- Area 23, an FCB Health network agency, and Military with PTSD for The Speaking Fireworks
- Area 23, an FCB Health network agency, and Miracle Flights for Healed Maps
- CDM New York and the American Heart Association for the 2016 New York City Heart and Stroke Ball for Put Your Heart Into It
- Havas Life New York and the Research Foundation to Cure AIDS for Can’t Silence a Cure
- Saatchi & Saatchi Wellness and Crossroads Community for Meet the Spokespoon
17. PRODUCT LAUNCH
- DDB Health and Ironwood Pharmaceuticals for Zurampic
- FCB Health and Boehringer Ingelheim for Stiolto Respimat
- FCB Health and Genentech for Lucentis
- greyhealth group | ghg, part of WPP Health & Wellness, and Aralez for Yosprala
- precisioneffect and Avanir Pharmaceuticals for Onzetra Xsail
18. PROFESSIONAL PRINT CAMPAIGN
- AbelsonTaylor and Fresenius Kabi for Diprivan
- Area 23, an FCB Health network agency, and Lilly for Lartruvo for The Tables Have Turned
- Area 23, an FCB Health network agency, and Depomed for Lazanda for Without Warning
- CDM New York and Pfizer Consumer Healthcare for Nexium 24HR for The Acid Beast
- H4B Chelsea and RB for K-Y for Start the Conversation
19. PROFESSIONAL SALES TOOL
- 2e Creative and Cumberland Pharmaceuticals for the Kristalose Sales Kit
- 2e Creative and Siemens Healthineers for Helx Evolution Sales App
- AbelsonTaylor and Amgen for Enbrel Histogram iVA
- Concentric Health Experience and Sunovion for Brovana Detail Aid
- FCB Health and Genentech for the Lucentis Prefilled Syringe Demo Kit
20. TV ADVERTISING CAMPAIGN
- Digitas Health and Shire for the Xiidra announcement spot
- Evoke Health Philadelphia and Evoke Health Chicago and Otsuka and Lundbeck for Rexulti for Face the World
- ghg | greyhealth group, part of WPP Health & Wellness, and Pfizer for Trumenba for Birthday Party
- precisioneffect and Exact Sciences for Cologuard
- Saatchi & Saatchi Wellness and Merial for NexGard For Dogs for A World of Happiness
21. USE OF DATA/ANALYTICS
- EverydayHealth and Lupin Pharmaceuticals for the Suprax 400mg Capsules Gain Share Program
- Indegene Healthcare and Iroko Pharmaceuticals for SoluMatrix Products for Improving Outcomes With Analytics
- MediMedia Managed Markets, an ICON company, for Stakeholder Mapping and Segmentation
- Optum for the High Value Mailer Campaign, Proprietary Health Segmentation Engages Healthcare Consumers, While Creating Opportunity and Cost Efficiencies for Employers
- Worldwide Clinical Trials for Marketing and Sales Insights and Outreach Using Data and Analytics
22. USE OF IMMERSIVE TECHNOLOGY
- CDM New York and Acadia Pharmaceuticals for Nuplazid for What Are Your Patients Holding Back?
- Confideo Labs and Boehringer Ingelheim for Biosimilars Mixed Media VR Facility Tour
- Pixacore and Bayer for Eylea VR Patient Empathy and Interactive MOA
- The Marketing Arm and Aqua Pharmaceuticals (Acne Franchise) for Aqua Connects with HCPs By Taking Them Back To High School
- Tipping Point Media and Janssen’s cell therapy business for AMD Virtual Reality Experience Campaign
23. USE OF PUBLIC RELATIONS
- Biosector 2, an inVentiv Health company, and Sunovion for the Sunovion psychiatry franchise for Be Vocal: Speak Up for Mental Health
- Coyne PR and Pacira for Exparel for Choices Matter to Combat Gateway to Opioid Epidemic
- FCB Health and Gay Men’s Health Crisis for Blood Equality
- Ogilvy Public Relations and Endo for Xiaflex for Peyronie’s disease for Ask About the Curve
- Spectrum Science Communications and Astellas Oncology for the Astellas Oncology C3 Prize
24. USE OF RELATIONSHIP MARKETING
- Digitas Health and Shire for Xiidra for ask iiris
- McCann HumanCare and Novartis for Entresto’s central CRM program
- Sentrix Health and Eli Lilly for Conversations in Motion: How to Get the Most Out of a Time Pressured Office Visit
- W2O Group and Cardinal Health for Cardinal Health Inventory Management Solutions; View Finder direct mailer
- Wunderman Health and GlaxoSmithKline for Nicorette and NicoDerm CQ for Together, It’s Possible
25. USE OF SOCIAL MEDIA
- CDM Princeton and AstraZeneca for #LittleLungs
- Digitas Health and Gilead Sciences for Healthysexual Tumblr
- McCann Healthcare and NOW-NYC for Nasty or Nice
- Publicis North America and Merck for Gardasil 9 for What Will You Say, an unbranded HPV disease awareness campaign
- Klick, McCann HumanCare, and Takeda/Lundbeck for Trintellix for Lighter Blue
26. MARKETING TEAM
- The BromSite launch team | Dudnyk and Sun Ophthalmics
- The Jardiance marketing team | Boehringer Ingelheim and Lilly Diabetes Alliance
- The Latuda marketing team | Sunovion
- The Neos marketing team | Agency LRB, a Benchworks company
27. MARKETER
- Jeffrey Dierks, senior director of U.S. migraine marketing, Teva Pharmaceutical Industries
- David Fincutter, marketing manager, AbbVie
- Leigh Myers, director of marketing, Exact Sciences
- Lisa Stockmon, chief marketing and communications officer, City of Hope
- Lisa Yañez,VP of marketing, United Therapeutics
28. SMALL HEALTHCARE AGENCY
- 2e Creative
- Benchworks
- Calcium
- Dudnyk
- StoneArch
29. MID-SIZE HEALTHCARE AGENCY
- Concentric Health Experience
- Neon, an FCB Health network company
- Fingerpaint
- H4B Catapult
- Razorfish Health
30. LARGE HEALTHCARE AGENCY OF THE YEAR
- CDM New York
- AREA 23, an FCB Health network company
- Intouch Solutions
- Klick Health
- Wunderman Health
If you have a question or correction to your shortlisted entry, contact Jaimy Lee at [email protected].
To attend the MM&M Awards, visit the MM&M Awards website or contact Anna Naumoski at [email protected] with any questions.
To sponsor the MM&M Awards, contact Doreen Gates at [email protected].
From the August 01, 2017 Issue of MM+M - Medical Marketing and Media