The Human Phenomenon

The Human Phenomenon
The Human Phenomenon

Mobile Touchpoints

72% of physicians now own a tablet device, up from 66% in 2012‡

53% of healthcare marketing directors invested in mobile/tablet apps this year, up from 35% in 2012**

8-12% increase in key performance indicators when an iPad is used in a call††

7 in 10 physicians have at least one patient who shares health measurement with them‡

83% of healthcare marketing directors with a consumer mobile budget reported an increase in spending in 2013 **

90% reduction in the proportion of short calls (of less than 2 minutes) when an iPad is used††

70% of the sales calls made by reps who possess an iPad do not incorporate the device††

55% of pharma brand information and services obtained by ePharma physicians is sourced online. Physicians expressed a desire to increase this to 65%†

†Source: Manhattan Research, ePharma Physician 2012
‡ Source: Manhattan Research, Taking the Pulse 2013
**Source: MM&M/Ogilvy CommonHealth Healthcare Marketers Trend Report 2013
††MD Mindset: Use of iPads by Pharmaceutical Sales Profession

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