The Industry&s Big Night Out

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Whew, what a night! Almost 700 medical marketers and publishers ascended on New York's Tavern on the Green, Nov. 2, for the MM&M Awards 2006, where they enjoyed cocktails, dinner, live entertainment and dancing.
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.

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