The Top 60: HealthEd
Key clients include Amylin, Eli Lilly, GlaxoSmithKline, Merck and The Leukemia and Lymphoma Society.
“We are channel-agnostic,” explains Patton, “so our primary focus is on delivering the right solution regardless of the targeted touchpoint.”
The firm took on two major initiatives in late 2007 and early 2008—the launch of sister agency HealthEd Encore and the enhancement of its interactive offering.
Patton is adamant that HealthEd's unique skill sets—it even employs certified health educators—must not become a commodity. “The industry has swung a bit from being promotional to being informational and it has changed the definition of education somewhat,” she says. “Truly effective education is grounded in the combination of behavioral science, health literacy and learning principles. It takes training, it takes certification and it yields actionable behavior. Not every agency can do it well, but many say they can.”