Third-party Groups

Runs and ribbons don't do much for advanced breast cancer sufferers, survey finds

Runs and ribbons don't do much for advanced breast cancer sufferers, survey finds

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A Novartis survey finds many women with advanced breast cancer feel left out by an awareness movement focused on prevention, early detection and pink merchandise.

Sanofi crowns patient advocacy contest winner

Sanofi crowns patient advocacy contest winner

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A program to create a crowdsourced disease registry was crowned the winner of Sanofi's inaugural Collaborate Activate Innovation Challenge, a contest that rewards collaboration among patient and medical advocacy groups.

Desperate Housewives' Delany to flack Pfizer's Caltrate

Desperate Housewives' Delany to flack Pfizer's Caltrate

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Desperate Housewives star Dana Delany will serve as the face of Pfizer's "Women Move the World" campaign for OTC supplement Caltrate. In a twist on the user-generated content formula, she'll invite women to submit their girl power-themed stories to the brand's Facebook page for consideration as advertising fodder

FDA to probe website DTC risk/benefit presentation

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The FDA announced plans to study online consumer advertising for prescription drugs in order to resolve "a number of questions surrounding how to achieve 'fair balance' in online DTC promotion.

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MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.