Thomson reboots PDR.net with alerts

Share this article:
Thomson has relaunched its Physicians Desk Reference portal, PDR.net, adding a new messaging tool for pharma marketers to target prescribers.

The new function, dubbed Xpert Alerts, enables Thomson to segment the 226,000 prescribers in the PDR's electronic database, according to Valerie Rasines, director of product management, e-solutions.

“We're able to do the contextual marketing that pharmaceutical manufacturers are interested in,” she said. Xpert Alerts messages can aid pharma marketers in extending their physician dialogue in a medically relevant way, Rasines added.

Thomson senior director, e-solutions Valerie Berger explained, “we're not creating a spam channel here. We have a unique identifier for every physician on the database…we know when each doctor is accessing one of our Thomson channels.”

PDR information  is available in a variety of  formats and a mobile version launched recently.

Share this article:
You must be a registered member of MMM to post a comment.

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.