Time Inc.'s Health.com partners with RightHealth.com

Share this article:
Time Inc.'s Health.com and RightHealth.com, a Kosmix health property, partnered to create Health.com Integrated Solutions, an expansion of Health.com slated for launch in 2010.

Health.com, the online face of Time's Health magazine, launched in 2008 and features medical information and healthy lifestyle content, a balance reflected in its advertising clients, according to John Brown, president of Time's health franchise. Brown said the company is “not building a network” à la WebMD or Everyday Health, and will remain focused on its signature journalistic content.

Through the partnership, RightHealth.com will provide Health.com Integrated Solutions with a larger audience, while retaining its independent property outside of the partnership, according to Jodi Olson, director of corporate communications at Kosmix and RightHealth. Olson said the scale of RightHealth's audience and its personalization capabilities for consumers were both important attributes in the deal. RightHealth.com is organized into health topics ranging from specific medical conditions like ADHD or diabetes, to more general topics like pregnancy or weight loss.
Users of RightHealth.com can customize the homepage by dragging informational items around, and can also click on a given topic to access content in aggregate, much like an advanced search query. The combination of Health.com and RightHealth.com will bring Health.com Integrated Solutions to over seven million monthly unique users, according to company statement.

Brown couldn't discuss specific capabilities or products to be provided by the new entity, but said any new offerings will reflect “a knowledge of what consumers and clients want in the marketplace.” Financial terms of the deal were not disclosed.
Share this article:
You must be a registered member of MMM to post a comment.


Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Channel

Five things for pharma marketers to know: Monday, September 15

Five things for pharma marketers to know: ...

Pharma has sought 76 meetings with FDA over biosimilars; Gilead licenses Sovaldi to India generic drugmakers; Pfizer and Ranbaxy Lipitor lawsuit dismissed.

Liraglutide, aiming for new indication, gets new name

Liraglutide, aiming for new indication, gets new name

Why Novo Nordisk is choosing not to leverage Victoza's brand equity as it seeks a weight-loss indication for liraglutide.

Five things for pharma marketers to know: Friday, September 12

Five things for pharma marketers to know: Friday, ...

An FDA panel voted in favor of liraglutide for weight loss; Allergan investors backing an attempted takeover of the firm crossed a critical threshold; and 100 million health wearables are ...