WPP formally launched KantarHealth, an amalgam of four companies that bundles global research with consulting capabilities.
The announcement follows WPP's acquisition of TNS in October 2008, and combines TNS Healthcare with Consumer Health Sciences, MattsonJack and Ziment. KantarHealth is led by co-CEOs Lynnette Cooke, formerly CEO at Ziment, and Elaine Riddell, previously the CEO at TNS Healthcare. Richard Martin, formerly COO at MattsonJack, is COO at KantarHealth.
According to Ilene Siegalovsky, SVP, global strategic marketing, the legacy companies' names will be phased out and will operate exclusively under the KantarHealth banner. With US headquarters in New York City, Siegalovsky said the company will be “managed globally,” with over 40 offices spread across the Americas, Europe, Asia-Pacific, the Middle East and Africa.
Siegalovsky said the company works with “literally every pharmaceutical and biotech company” in some capacity, including all of the top 10 pharmas. Mixing a consulting practice with research enables KantarHealth to provide practical business advice on top of raw information, said Siegalovsky, citing complaints about research groups in the past. “They provide great information, but it's not always particularly applicable. We organize around the consultancy…to focus on a specific aspect of a company's business,” she said.