TNS quantifies Avandia cardiac toll

Share this article:
Reports linking GlaxoSmithKline's Avandia to increased cardiovascular risk, and the drug's subsequent swoon, may prove just the tip of the iceberg for the diabetes field. Marketing research firm TNS says recent events will lead to more instability.

“The market upheaval is likely to continue and grow, as negative news hits about other diabetes drugs—such as the recent withdrawal of Exubera and concerns over Byetta's potential link to acute pancreatitis,” said Philip O'Hagan, TNS Healthcare international client services director.

In the third quarter, after the media reports linking Avandia circulated, TNS saw a dramatic turnaround, with the majority of Avandia changes coming from doctors withdrawing patients from the drug. Potential cardiac issues drove 21% of those changes. That data point came from TNS' DiabetesDynamics USA, a quarterly resource which tracks therapy changes and their causes in the type 2 diabetes market.

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Is your marketing strategy stuck in 2005?

Is your marketing strategy stuck in 2005?

It is not enough to just have a killer black book or Rolodex. The market needs agile, swift marketing

Is guidance stifling social media?

Recent FDA draft guidance was meant to help companies create FDA-compliant tweets and handle third-party misinformation on the web. What other obstacles lie in the path of effective social media use?

FDA social media guides draw flak

FDA social media guides draw flak

Two FDA guidance documents on how health product manufacturers may participate in social media have drawn criticism from industry and consumer groups.