Bill Drummy, Heartbeat
Few people embody the spirit of innovation, motivation, and inspiration within life sciences more than Drummy. For two decades, he has catalyzed change as an entrepreneur and a thought leader, working to illuminate stagnant practices and antiquated thinking by showing the industry a path to the future. He's not afraid to say the tough things out loud, into a microphone, no matter the audience. Dummy infuses that innovation into his work with clients: Heartbeat was one of the first agencies to arm pharma reps with Oculus Rift headsets. The agency was also an early champion of open-commenting on social media and developed a blinded, shared-data web app for patients to monitor disease symptoms against averaged community data. Drummy's infectious enthusiasm about inventiveness, creativity, and next-generation technology has raised the bar for his peers.