Stan Woodland, CMI/Compas
CEO and founder
Woodland's case as an innovation catalyst is simply stated: Pharma execs have long come to him for counsel because he helps them grow their businesses, as he has his own. More than 25 years ago, Woodland changed the game by introducing a new model of media planning and buying that remains in place today. And he hasn't lost his touch: Under his leadership, CMI/Compas recently introduced the first and only program that targets physicians with programmatic buying. To clients, Woodland is a trusted adviser. To publishers, he is a visionary, owing in large part to his status as one of the first people to recommend the shift toward channel neutrality. To employees, he is a strong leader — he knows everyone's name and is said to never forget a birthday. And to the community around him, he is an ardent philanthropist.