Tracy Peterson

Most Recent Articles by Tracy Peterson

Medical Advertising Hall of Fame: Guiding Lights

Medical Advertising Hall of Fame: Guiding Lights

Lauren Folino and Tracy Peterson look back on the extraordinary lives of the three newest members of the Medical Advertising Hall of Fame

Medical Advertising Hall of Fame 2010: Legends in the Hall

Adrienne Fanti and Tracy Peterson take a look back at the extraordinary lives and achievements of the Medical Advertising Hall of Fame's three newest members

The Top 50: Juice Pharma Advertising

Multi-channel mindset maintains lofty position for young agency of record

The Top 50: Sudler and Hennessey

After a management restructure and a solid home performance, SH takes on the world


Email Newsletters


Specialty medicines continue to be a hot category, one in which spending has surged behind products that treat medicine's most complex diseases. This eBook lays out the needs and hurdles along the specialty drug pathway, explaining how stakeholders are working to get meds into patients' hands and ease their experience. Click here to download.