Tracy Peterson

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner