Most Recent Articles by Tracy Peterson
Lauren Folino and Tracy Peterson look back on the extraordinary lives of the three newest members of the Medical Advertising Hall of Fame
Adrienne Fanti and Tracy Peterson take a look back at the extraordinary lives and achievements of the Medical Advertising Hall of Fame's three newest members
Multi-channel mindset maintains lofty position for young agency of record
After a management restructure and a solid home performance, SH takes on the world
- Infographic: Can pharma give doctors what they want?
- Five things for pharma marketers to know: Thursday, January 12, 2017
- Klick Health's Elliot Langerman on the Power of Persuasion
- Day 2 at JP Morgan: Change is coming, but which drugmakers will stay on top?
- Physicians group urges metformin rather than new drugs
- Women, Sometimes Too Risk-Averse, Should Instead Focus on Possibility
- Five things for pharma marketers to know: Wednesday, January 18, 2017
- Industry hires and promotions: January 2017
- The FDA targeted DTC, video, unapproved drug promotion in 2016
- Five things for pharma marketers to know: Tuesday, January 17, 2017