Trade group doesn't want 'push' TV, radio or print for Rx info

Share this article:
The European Federation of Pharmaceutical Industries and Associations said it doesn't want “push” TV, radio and print mass media for Rx drug info. Instead, the trade group proposed “push” info to be allowed only for disease awareness and “pull” info on specific medicines be allowed online. 
Share this article:
You must be a registered member of MMM to post a comment.

Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.