Scott Weintraub, CMO and Principal at Healthcare Regional Marketing, chats to MM&M Editor in Chief, James Chase, about the transformation of the healthcare marketing model. [SPONSORED CONTENT]
Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.