Trepicchio named president of Publicis Healthcare’s North American advertising

Share this article:
Publicis Healthcare Communications Group (PHCG) has promoted Mike Trepicchio to the role of president, North America advertising. Yesterday was the first day on the job for Trepicchio, who spent the past two years as president of the Saatchi & Saatchi Healthcare Communications Group. In his new role, Trepicchio will be responsible for PHCG units Medicus New York, Medicus Canada, the Nelson Group (LifeBrands and Brand Pharm), Williams Labadie, Publicis Wellcare and Discovery Canada. Additionally, Trepicchio will continue his role as head of Saatchi & Saatchi Healthcare Communications Group, he said. Trepicchio told MM&M he plans to spend the next month evaluating how things operate before deciding whether or not to implement any changes. “It will probably take another 30 days or so to figure out,” he said. Meanwhile, PHCG president/COO Nick Collucci has taken on additional responsibilities for the international business, Trepicchio said. Collucci, who was traveling in Europe, was unavailable for comment at press time.
Share this article:

Email Newsletters

More in News

Meaningful use not linked to quality: study

Meaningful use not linked to quality: study

A recent study of physicians found no correlation between following EHR meaningful use requirements and providing consistently higher quality of care.

Lilly Q1 sales dip

Lilly Q1 sales dip

US sales fell 34% during the quarter, largely due to lower demand and lower prices for off-patent Cymbalta and Evista.

Gilead reaps huge HCV sales, payer fury

Gilead reaps huge HCV sales, payer fury

Sovaldi's debut has been marked by plenty of criticism from payers and lawmakers, but the hep. C drug's launch, now confirmed to be the fastest of all time, has also ...