Publicis Healthcare Communications Group (PHCG) has promoted Mike Trepicchio to the role of president, North America advertising.
Yesterday was the first day on the job for Trepicchio, who spent the past two years as president of the Saatchi & Saatchi Healthcare Communications Group.
In his new role, Trepicchio will be responsible for PHCG units Medicus New York, Medicus Canada, the Nelson Group (LifeBrands and Brand Pharm), Williams Labadie, Publicis Wellcare and Discovery Canada. Additionally, Trepicchio will continue his role as head of Saatchi & Saatchi Healthcare Communications Group, he said.
Trepicchio told MM&M he plans to spend the next month evaluating how things operate before deciding whether or not to implement any changes.
“It will probably take another 30 days or so to figure out,” he said.
Meanwhile, PHCG president/COO Nick Collucci has taken on additional responsibilities for the international business, Trepicchio said.
Collucci, who was traveling in Europe, was unavailable for comment at press time.