Trepicchio named president of Publicis Healthcare’s North American advertising

Share this article:
Publicis Healthcare Communications Group (PHCG) has promoted Mike Trepicchio to the role of president, North America advertising. Yesterday was the first day on the job for Trepicchio, who spent the past two years as president of the Saatchi & Saatchi Healthcare Communications Group. In his new role, Trepicchio will be responsible for PHCG units Medicus New York, Medicus Canada, the Nelson Group (LifeBrands and Brand Pharm), Williams Labadie, Publicis Wellcare and Discovery Canada. Additionally, Trepicchio will continue his role as head of Saatchi & Saatchi Healthcare Communications Group, he said. Trepicchio told MM&M he plans to spend the next month evaluating how things operate before deciding whether or not to implement any changes. “It will probably take another 30 days or so to figure out,” he said. Meanwhile, PHCG president/COO Nick Collucci has taken on additional responsibilities for the international business, Trepicchio said. Collucci, who was traveling in Europe, was unavailable for comment at press time.
Share this article:
You must be a registered member of MMM to post a comment.

Email Newsletters

More in News

New lipid agents are high on potency, low on doc awareness

New lipid agents are high on potency, low ...

The new PCSK9 class of cholesterol-lowering antibodies continues to look promising, but many doctors—particularly PCPs—have never even heard of the experimental drugs.

Novartis may have game-changing drug

Novartis may have game-changing drug

Key opinion leaders indicate they are ready to embrace Novartis's experimental heart failure medication LCZ696. Such a move could upend heart failure treatment protocols.

Five things for pharma marketers to know: Tuesday, September 2

Five things for pharma marketers to know: Tuesday, ...

Sanofi and Regeneron unveil Phase-III results of their PCSK9; Merck will present data on its anti-PD-1 at the end of this month; WSJ op/ed suggests US should lead fight against ...