Trust

Docs cozy up to brands that bring unique benefits, thought-leader backing

Docs cozy up to brands that bring unique benefits, thought-leader backing

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Physician trust in pharmaceutical brands is driven by an emotional connection as well as functional attributes and perceptions of the manufacturer, said Harris Interactive, which found Advair, Spiriva and Mirena to be tops in their categories with doctors.

Docs trust ED drugs above all, go with their emotions when prescribing

Docs trust ED drugs above all, go with their emotions when prescribing

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Viagra and Cialis took top honors for most trusted pharmaceutical brands in a poll of physicians.

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