The three-year-old campaign's youthful tone evolves as its audience ages.
Researchers say Twitter could provide critical insight into health needs for hard-to-reach groups.
NPR reports that the move has made Sierra Sandison a type 1 diabetes hero and that users have given the Facebook photo over 4,000 "likes."
The drugmaker now owns the @Pfizer handle in addition to @Pfizer_news
An Everyday Health-Twitter collaboration will deliver targeted promoted Tweets with health news, seasonal and lifestyle info
Among social media channels, healthcare execs are most comfortable with YouTube and least comfortable with Twitter, a survey suggests.
A recent paper shows licensing boards may take action for a professional's behavior regardless of whether it is in the context of a professional setting.
Pfizer has the strongest social media presence of any pharma, a WEGO Health/Digital Health Coalition poll suggests.
Around a third of US adults use social media as a health resource, according to a survey by PricewaterhouseCoopers - whether seeking out medical info, sharing symptoms and experiences or rating drugs, devices, doctors, hospitals and health plans.
A new algorithm gives Diabetes Nest a higher level of Tweet curation. The architect notes this doesn't mean the feed will be about glucose levels and adherence.
Sanofi-Aventis US is expanding its social media footprint with a new "Discuss Diabetes" blog and a "WhyInsulin" YouTube channel.
A holiday digital campaign dubbed "Why the heck should I give to the Red Cross?" is playing off of an Internet meme to raise awareness of the charity among younger people.
GlaxoSmithKline is launching a Nicorette lozenge with a new iteration of the "Quitting Sucks" ad campaign and a Facebook contest starring TV shrink Dr. Drew Pinsky.
PhRMA revived its push to add an FDA bug linking to risk info in search engine sponsored links and called on FDA to clear the way for "microblogging of newsworthy regulatory events" on drugs and biologics.
Shire has launched an ADHD Support Twitter page (twitter.com/adhdsupport) to complement its unbranded education site ADHDSupport.com.
Eli Lilly entered the Twittersphere without fanfare in early September for its fourth biennial Lilly Oncology on Canvas initiative, an art contest for those who have been affected by cancer.
Boehringer Ingelheim recently launched new YouTube videos and a channel devoted to Parkinson's disease, while the firm's US operations just launched a Twitter feed, following its German parent, which got onto Twitter last year.
Featuring news about Boehringer Ingelheim, National Women's Health Resource Center, Association of Reproductive Health Professionals, SCA Personal Care North America, Men's Health Network, Novo Nordisk and Twitter
Content marketing is not advertising in the old sense. In its use of social media, content marketing challenges consumers while relying on their input. It is proactive and responsive to their concerns, needs and energy. Content marketing has become the new voice of marketing. Learn what you need to know and how pharma marketers can adapt to this innovative venture into social media by clicking here for access.