Twitter

Miss Idaho shows off diabetes pump

NPR reports that the move has made Sierra Sandison a type 1 diabetes hero and that users have given the Facebook photo over 4,000 "likes."

Pfizer is now @Pfizer

The drugmaker now owns the @Pfizer handle in addition to @Pfizer_news

Twitter-Everyday Health deal means targeted Tweets

Twitter-Everyday Health deal means targeted Tweets

By

An Everyday Health-Twitter collaboration will deliver targeted promoted Tweets with health news, seasonal and lifestyle info

Pharmas are cool with YouTube but fear Twitter

Pharmas are cool with YouTube but fear Twitter

By

Among social media channels, healthcare execs are most comfortable with YouTube and least comfortable with Twitter, a survey suggests.

Study finds personal profiles can have professional implications

By

A recent paper shows licensing boards may take action for a professional's behavior regardless of whether it is in the context of a professional setting.

Pfizer, J&J, Novartis and Sanofi tops in social media, say patients

Pfizer, J&J, Novartis and Sanofi tops in social media, say patients

By

Pfizer has the strongest social media presence of any pharma, a WEGO Health/Digital Health Coalition poll suggests.

Consumers getting comfortable with social media as a health resource

By

Around a third of US adults use social media as a health resource, according to a survey by PricewaterhouseCoopers - whether seeking out medical info, sharing symptoms and experiences or rating drugs, devices, doctors, hospitals and health plans.

"Best-of" algorithm brings curation to Diabetes Nest

By

A new algorithm gives Diabetes Nest a higher level of Tweet curation. The architect notes this doesn't mean the feed will be about glucose levels and adherence.

Sanofi-Aventis builds out diabetes social media presence

Sanofi-Aventis builds out diabetes social media presence

By

Sanofi-Aventis US is expanding its social media footprint with a new "Discuss Diabetes" blog and a "WhyInsulin" YouTube channel.

Red Cross targets youth with social media effort

Red Cross targets youth with social media effort

By

A holiday digital campaign dubbed "Why the heck should I give to the Red Cross?" is playing off of an Internet meme to raise awareness of the charity among younger people.

Nicorette launch features Facebook contest with Dr. Drew

Nicorette launch features Facebook contest with Dr. Drew

By

GlaxoSmithKline is launching a Nicorette lozenge with a new iteration of the "Quitting Sucks" ad campaign and a Facebook contest starring TV shrink Dr. Drew Pinsky.

PhRMA to DDMAC: Let my people tweet

By

PhRMA revived its push to add an FDA bug linking to risk info in search engine sponsored links and called on FDA to clear the way for "microblogging of newsworthy regulatory events" on drugs and biologics.

Shire Tweets ADHD education

Shire Tweets ADHD education

By

Shire has launched an ADHD Support Twitter page (twitter.com/adhdsupport) to complement its unbranded education site ADHDSupport.com.

Lilly delves into social media for oncology art contest

By

Eli Lilly entered the Twittersphere without fanfare in early September for its fourth biennial Lilly Oncology on Canvas initiative, an art contest for those who have been affected by cancer.

Boehringer Ingelheim broadens YouTube, Twitter efforts

By

Boehringer Ingelheim recently launched new YouTube videos and a channel devoted to Parkinson's disease, while the firm's US operations just launched a Twitter feed, following its German parent, which got onto Twitter last year.

Consumer Marketing briefs

Featuring news about Boehringer Ingelheim, National Women's Health Resource Center, Association of Reproductive Health Professionals, SCA Personal Care North America, Men's Health Network, Novo Nordisk and Twitter


Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.

Email Newsletters