Twitter

Sanofi-Aventis builds out diabetes social media presence

Matthew Arnold February 16, 2011

Sanofi-Aventis US is expanding its social media footprint with a new "Discuss Diabetes" blog and a "WhyInsulin" YouTube channel.

Red Cross targets youth with social media effort

Matthew Arnold December 22, 2010

A holiday digital campaign dubbed "Why the heck should I give to the Red Cross?" is playing off of an Internet meme to raise awareness of the charity among younger people.

Nicorette launch features Facebook contest with Dr. Drew

Matthew Arnold April 28, 2010

GlaxoSmithKline is launching a Nicorette lozenge with a new iteration of the "Quitting Sucks" ad campaign and a Facebook contest starring TV shrink Dr. Drew Pinsky.

PhRMA to DDMAC: Let my people tweet

Matthew Arnold March 09, 2010

PhRMA revived its push to add an FDA bug linking to risk info in search engine sponsored links and called on FDA to clear the way for "microblogging of newsworthy regulatory events" on drugs and biologics.

Shire Tweets ADHD education

Matthew Arnold, Marc Iskowitz December 22, 2009

Shire has launched an ADHD Support Twitter page (twitter.com/adhdsupport) to complement its unbranded education site ADHDSupport.com.

Lilly delves into social media for oncology art contest

Ben Comer October 02, 2009

Eli Lilly entered the Twittersphere without fanfare in early September for its fourth biennial Lilly Oncology on Canvas initiative, an art contest for those who have been affected by cancer.

Boehringer Ingelheim broadens YouTube, Twitter efforts

Ben Comer August 26, 2009

Boehringer Ingelheim recently launched new YouTube videos and a channel devoted to Parkinson's disease, while the firm's US operations just launched a Twitter feed, following its German parent, which got onto Twitter last year.

Consumer Marketing briefs

July 15, 2009

Featuring news about Boehringer Ingelheim, National Women's Health Resource Center, Association of Reproductive Health Professionals, SCA Personal Care North America, Men's Health Network, Novo Nordisk and Twitter