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Top trends in mobile healthcare
txt 4 pharma is a virtual conference event in which cutting-edge leaders, thinkers and visionaries in healthcare marketing will discuss and share strategies, observations and insights on mobile health communications. It's also a forum to foster live, interactive dialogue between delegates, speakers and sponsors.
WHAT'S ON THE AGENDA?
Programming will be aimed primarily at pharma marketers and their partner agencies and will cover both the physician and consumer realms. Specific topics will include trends in mobile and tablet use and adoption, how to integrate mobile into the mix, examples of what has worked (and what hasn't), apps vs. texting, and what the future looks like for mPharma:
12:10 p.m ET - 12:55 p.m. ET
Monique Levy, VP Research, Manhattan Research
A look some of the latest data, trends and insights in phone/tablet adoption and usage by both healthcare consumers and healthcare professionals
Tale of two mobile initiatives
1:05 p.m ET - 1:50 p.m. ET
Pat Connelly, Corporate Communications, Millennium
Jay Goldman, VP Innovation and Emerging Channels, Klick Health
Lina Nudera, Senior Project Manager, Takeda Pharmaceuticals USA
David Ormersher, CEO, closerlook
An anatomy of successful mobile health initiatives - one each in the consumer and physician fields - presented by the companies and agencies responsible for developing them.
The future of mobile health
2:00 p.m ET - 2:45 p.m. ET
Joe Shields, Global Strategic Marketing & New Product Development, LifeScan, a Johnson & Johnson Company
While the impact of mobile in healthcare has been significant and quick, it's only the tip of the iceberg. In this session, we explore how the continued evolution of texting, apps, devices and location-based technology might further impact wellness, education, adherence, behavior, access, delivery, efficiency, revenues and health outcomes in the future - and what it's going to take to get there.
For more information regarding the event, contact: