txt 4 Pharma - Medical Marketing and Media

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txt4pharma

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txt 4 pharma is a virtual conference event in which cutting-edge leaders, thinkers and visionaries in healthcare marketing will discuss and share strategies, observations and insights on mobile health communications. It's also a forum to foster live, interactive dialogue between delegates, speakers and sponsors.

WHAT'S ON THE AGENDA?
Programming will be aimed primarily at pharma marketers and their partner agencies and will cover both the physician and consumer realms. Specific topics will include trends in mobile and tablet use and adoption, how to integrate mobile into the mix, examples of what has worked (and what hasn't), apps vs. texting, and what the future looks like for mPharma:

Top trends in mobile healthcare
12:10 p.m ET - 12:55 p.m. ET
Featured Speaker:
Monique Levy, VP Research, Manhattan Research

A look some of the latest data, trends and insights in phone/tablet adoption and usage by both healthcare consumers and healthcare professionals

Tale of two mobile initiatives
1:05 p.m ET - 1:50 p.m. ET
Featured Speakers:
Pat Connelly, Corporate Communications, Millennium
Jay Goldman, VP Innovation and Emerging Channels, Klick Health
Lina Nudera, Senior Project Manager, Takeda Pharmaceuticals USA
David Ormersher, CEO, closerlook

An anatomy of successful mobile health initiatives - one each in the consumer and physician fields - presented by the companies and agencies responsible for developing them.

The future of mobile health
2:00 p.m ET - 2:45 p.m. ET
Featured Speaker:
Joe Shields, Global Strategic Marketing & New Product Development, LifeScan, a Johnson & Johnson Company

While the impact of mobile in healthcare has been significant and quick, it's only the tip of the iceberg. In this session, we explore how the continued evolution of texting, apps, devices and location-based technology might further impact wellness, education, adherence, behavior, access, delivery, efficiency, revenues and health outcomes in the future - and what it's going to take to get there.

For more information regarding the event, contact:
Anthony Curry
anthony.curry@haymarketmedia.com
P: 646-638-6009

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.