Type of provider important among CME program users
A new survey suggests that CME programs created by medical communications agencies achieve a higher level of acceptance among physicians when the agencies partner with university medical schools to accredit the educational offerings.
CME provider Rogers Medical Intelligence Solutions surveyed 2000 U.S. physicians to gather data on their CME preferences.
The survey results found that the type of provider is an important factor for 60 percent of physicians when they choose to participate in a given CME program.
Universities (medical schools) stood out as the most preferred accreditors, getting the nod of 91 percent of survey respondents.
Universities were trailed by medical societies at 57 percent, while hospitals and programs self-accredited by medical communications agencies are virtually tied for a more distant third (22 percent and 20 percent of physicians, respectively, expressed a preference for these types of CME providers).