UCB, Sanofi-Aventis launch allergy awareness campaign

UCB and Sanofi-Aventis have launched an allergy awareness campaign dubbed Nasal Allergies: Tips from the Xperts. The campaign, featuring a dermatologist and a co-editor of the Atlas of Allergic Diseases, will offer guidance to sufferers on www.Xyzal.com, where visitors can sign up for the brand's My Xperts CRM program to receive customized newsletters and alerts.

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