UK GPs like search engines more than pharma sites

The 2013 National Medical Readership Survey indicates reps are among the less-loved means of industry communications for the British general practitioner.

PMLive reports that the survey, by the Joint Industry Committee of Medical Advertisers, found that GPs liked journals (print versions were for “longer, serendipitous and more leisurely reading”), and that professionals considered search engines to be the most useful source of information, followed by medical-education materials.

The survey found that industry websites edged out social media in terms of GP preference.

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