UK GPs like search engines more than pharma sites

Share this article:

The 2013 National Medical Readership Survey indicates reps are among the less-loved means of industry communications for the British general practitioner.

PMLive reports that the survey, by the Joint Industry Committee of Medical Advertisers, found that GPs liked journals (print versions were for “longer, serendipitous and more leisurely reading”), and that professionals considered search engines to be the most useful source of information, followed by medical-education materials.

The survey found that industry websites edged out social media in terms of GP preference.

Share this article:
close

Next Article in Business Briefs

Email Newsletters

More in Business Briefs

Novartis apologizes for slow reporting

Novartis is apologizing to Japan after the Ministry of Health, Labor and Welfare said the company had dragged its feet reporting adverse events for two of its cancer drugs.

J&J pulls morcellator from market

The company is calling the move a withdrawal, as opposed to a recall.

Pfizer buys two Baxter vaccines

The meningitis and encephalitis medications earned a combined $300 million last year.