Understanding and Priming the Pre-Visit Patient

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The point at which a patient plans and schedules a visit to their doctor represents a significant window of opportunity for promoting treatment options and maximizing the growth of specific brands. Experts in patient engagement and marketing from the pharmaceutical, agency and media fields discuss pharma's role in priming the pre-visit patient for a more beneficial dialogue with their physician.

Featured speakers: 
Mike Boken, Senior Director of Marketing, Vyvanse, Shire
Robert Palmer, Managing Partner, S&H Digital, Sudler & Hennessey Company
Jan R. Rutherford, Jr., Senior Vice President, Sponsorship and Advertising, HealthGrades


Sponsored by HealthGrades
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.

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