Unit 7 lands Shire, Bayer accounts

Share this article:
Omnicom Group relationship marketing agency Unit 7 has picked up new accounts from two pharma clients, the firm's CEO Loreen Babcock told MM&M.

In July, it was named consumer agency for Shire's Daytrana attention deficit disorder patch, approved by the FDA in April and made available in pharmacies in late June. The firm will also do advertising and relationship marketing work for the launch of another undisclosed Shire brand, according to Babcock.

Unit 7 has also been awarded a global brand position and launch assignment from Bayer's diagnostics division, expected to appear in 2007.

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Pharmaceutical


Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.